As a lawyer, you probably know by now that many other law firms are using social media. The question is whether they know how to use it to their advantage. Well, the fact is that most of them do not. Therefore, if you know the huge benefits social media can have on your practice, and how to make it work for you, you will gain the upper hand over your competitors. Here are some ways social media can help you as a lawyer move to the next level in your career.
Promotion of law firm
According to research carried out by Hubspot Data, a huge percentage of the general population expects brands to have a significant online presence. That is not all there is to it. The same studies reveal that about 87% of that same group of people and 70% of people between the ages of forty-five to sixty agree that any business should run a Facebook page at the minimum. Generally, your prospective clients would expect you to have a presence on at least Twitter, Facebook, and Instagram which are the three major social networks. However, there are still lawyers out there who simply cannot see the power of social media when it comes to connecting with their audience. You should know that trend is your friend in whatever business you run. Thus, if the trend is moving towards interacting on social media, that is where you need to be. By engaging people on social media, you increase your chances of attracting new clients while still keeping the ones you have interested in your services. Another thing you need to keep in mind is that more people are relying on social media to make their buying decisions. As such, it is no surprise that your prospective clients will take a look at your social media pages prior to deciding to enlist your services.
It will help you set objectives for your law practice
As mentioned before, potential clients will check out online reviews about your company before deciding to buy something. The same applies to your law firm because you can do the same thing to build a better practice. You can go on search engines or social networks and search your firm’s name to find out the kind of discussions that are going on and whether they are beneficial for your business or not. When you get positive feedback, you know that you must be doing something right. Therefore, you can improve on positive areas and make them even better. Conversely, if the feedback you get is negative, then you will know what your problem areas are and work on them. From there, you can set realistic goals around your less-favorable reviews.
It helps to network and build your authority
Networking is extremely important for law students. Likewise, it can be very advantageous to your firm. For instance, one of your lawyer friends can have a heavy workload that they cannot handle, so they pass on some of their cases to you. This is just one of the numerous opportunities that networking can bring to your law firm. It is not about attending conferences, workshops, and seminars to make new friends. This is about you associating with other lawyers on social media. Aside from networking, you can also use social media to build up your level of expertise and stand out from your competitors. You will be able to build your reputation as a trusted lawyer with a professional mind. When you throw in blogging and other forms of content marketing, you get an actual formula for success. Think of having a huge number of Instagram followers or Facebook friends. These are people who will help you spread word about your law firm, labeling you as a real authority in the process. With these valuable ways, you should not have any doubt about how social media can benefit your law practice.