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5 of the most common strategic approaches to setting a company apart from rivals

Five of the most frequently used and dependable strategic approaches to setting a company apart from rivals are: Broad low-cost strategy Broad differentiation strategy Focused low-cost strategy Focused differentiation strategy Best-cost strategy What is broad low-cost... read more

Tips to Optimize Adwords budget

1. Establish baseline for comparison A baseline must be established to optimize bidding amount and Adwords budget, by measuring statistics for ad exposure (It is a factor where an ad is presented to a consumer, and an estimate is made on how many times this exposure... read more

Big Data and the 7 V’s

Big data is one of the hottest discussion in the web and IT world. Hundreds of start-ups are trying to take advantage of this new demand. Many are still scratching their heads; they are still trying to figure out what “big data” really means. Big data is... read more

Value-Cost-Framework: A tool for determining business model and marketing strategy

Value-Cost-Framework: A Tool for Understanding Marketing Strategy
One of the most important tools for deciding a business’ strategy is the “value-cost-framework.” Digital marketers and marketing strategy consultants use this to help better understand their ability to create value.
What is it?
The framework Is expressed as V-P-C
• V- Value stands for perceived customer value
• P-Price stands for the price of an item
• C-Cost stands for the firm or your company’s own cost to produce the product/service.
This is ultimately used to help quantify and calculate the firm’s ability to create value for both it’s customers and it’s shareholders.
How is it used?
V-P is used to calculate what the customer’s perception of the value they are getting based on the price that they are paying.
P-C is used to calculate what the firm’s profit from the transaction.
The key is to rank higher in both V-P and P-C then your competitors. You want customers to feel and think that they are getting more value with your firm then other alternatives, At the same time, you want to have marginal advantage (make more profits) then your competitor’s in selling the same products.
Case Study

Gillette had followed a similar model: they had soled the razor at an extremely attractive price. It was a “loss leader.” Customers would buy it; it had a high perceived customer value because the price was extremely low. Gillette would make money from the razor blades which they sold at a high price with a cost that was low.
So they had a “V-P” advantage (high value: customer paid a lower price for a premium product). And a “P-C” advantage (high margins: low cost to build and sold at a higher price).
How it relates to your startup or business

When deciding on your strategy always factor “V-P” and “P-C” Think:
How can I win in V-P relative to my competitors?
How can I win with P-C relative to my competitors? Focus on winning in the customer value equation.
Always keep in mind that value is always perceived. Thus you must win by being able to effectively articulate your value to your customers. This can be done through websites, and other forms of digital advertising: google ads, bing ads, social media etc. You need to really identify what is important (what is “true value”) and find a way to accentuate that in your brand, content, and overall marketing strategy.
When you work with websiteTOON our account managers help you utilize the V-P-C Framework to better differentiate your marketing.

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5 key elements of great blog design

I hеаr the same question over аnd оvеr… Whаt makes uр gооd blog dеѕign? Whilе whаt mаkеѕ uр good dеѕign can trulу be a реrѕоnаl рrеfеrеnсе, I would like tо think that thеrе аrе сеrtаin еlеmеntѕ thаt аlmоѕt еvеrу grеаt blog dеѕign has. Many individuals аnd... read more

Optimise your word press website in 5 ways!

Wеb орtimiѕаtiоn iѕ thе process оr rаthеr ѕеriеѕ of рrосеѕѕеѕ that when саrriеd оut well will еnѕurе that your ѕitе iѕ ѕееn bу thе people who nееd tо see it -уоur customers. Many buѕinеѕѕеѕ will seek оut companies whо are еxреriеnсеd in thiѕ аrеа tо орtimiѕе thеir... read more

How to Increase Google Adwords Ad Rank?

If you are A PPC master or a beginner handling ads for your own business. Your main goal is to increase visibility to the users, that directly impacts Click-through -rate(CTR). High bid is not a long term solution for better ad placement. There are many factors that contribute to achieving high ad rank position besides bid amount. Google rewards relevant ads with better position.

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5 Things I learned while working in a Digital Marketing Agency

Graduating from a Marketing Management program I had an idea of what I wanted to do. ‘Social Media’, I thought I would be perfect, considering every minute I’m scrolling my Instagram feed or refreshing my Facebook. Perfect. This was going to be my career path. Little did I know all that was going to change. I joined websiteTOON as the new intern, and I was put through a rigorous two months of training (learning) SEO or Search Engine Optimisation. I learnt that ‘social media’ was only a tiny aspect of a bigger picture that was Digital Marketing. It’s been a fun-filled, continuous learning experience since that fateful day in September, I thought I’d share five things working in a Digital Marketing Agency has taught me.

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What are the Perks of Having a Good Online Marketing Service Provider and Software Development Agency?

Are you looking for an effective and reliable Google ad management that could give you venture on your business? Today, online marketing services are meant to raise the business opportunities for a website. It is said to be the most vital means for an online business,... read more

Project Timelines- Planning for success with WebsiteTOON

When we sit down with our clients, the question we are invariably asked is, “How long does it take to build our website?” The timeline depends largely on the following:
(a)The size and scope of the project
(b)How quickly the client responds to requests for feedback and approval.
Most of the websites we complete are within the timeline of 4-6 weeks. However, there are many other factors involved that may vary timelines depending on the project requirements. Below a time line is provided, to guide you to through the design and development phase of a website leading to its launch.

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Top 3 Digital Marketing Trends you need to follow in 2016!

  2015, was a fantastic year for digital marketing. The year saw a surge in the use of mobile apps and social media had become an alternative to search engines like Google. Did you know 74% of consumers rely on social media to making a buying decision? Check out... read more

Custom software building challenges

In the current startup ecosystem that is upbeat with new businesses taking birth every other month, newer and innovative ideas of businesses are being seen. Everyone is taking to the internet to deliver their services or products. And the increasing penetration of... read more

Asp.Net And Its Cost To Develop

Misconceptions about ASP.NET development Over the years, as great as ASP.NET is, it has been fraught with several negative misconceptions. Some of the misconceptions surrounding ASP.NET are; it is closed, ASP.NET development is very expensive, ASP.NET consultants and... read more

Benefits of using Online Marketing Agencies

  Internet or online marketing has become an important part in order to increase productivity of business. Most of business owners debate about hiring staffs or online marketing agencies for the required service. It is always better to go with an agency. Due to... read more

SEO Strategies to Focus in 2015

SEO world is ever changing, ever changing are the techniques! You got to tighten belts for the upcoming SEO challenges during rest of the 2015. Are you ready to review your SEO aims strategies and approach. Google has already released 13 updates during 2014 and is... read more

Video Advertising Partner

Below is some work from our Video Partner – on the Fly Studios: McLaren Montage 1 https://www.youtube.com/embed/z-LovU4fHJA Mclaren Montage 2 Exterior Outside https://www.youtube.com/embed/FVYPnTt78E4 Angus Glen Montessori School:... read more

Content is KING – What about QUALITY?

Content is KING – What about QUALITY?   In terms of modern SEO, the content is king and a good content is able to push up your links faster and building a positive image about your business and products in a reader’s mind. Thus, content has a major role in... read more

Manual SEO Vs. Automated SEO

Manual SEO Vs. Automated SEO: Which One to Implement   Making a website is one thing while getting targeted traffic is another. Search engine Optimization is the best ever technique used for driving traffic to one’s websites. There are a lot of ways in which one... read more

Social Media Etiquette

Must Follow Social Media Etiquette   Are you planning to give up on Social Media Marketing? Remember, this is a big fail! Now, is the time for businesses to capture market through effective social media marketing and planning. You may have been disappointed due... read more

Online Marketing: How to Stand Out

Online Marketing: How to Stand Out   Strategies and outlook may have kept changing over the time but competition basics have remained the same; you have to ‘Stand Out’. After all this is what your marketing efforts are focused to! Online marketers are trying to... read more

Search Engine Ladder

Search Engine Ladder: Reach Higher & Higher   Boosting ranking is not solely about getting traffic or gaining popularization. You also need to sustain as a top ranking website which needs consistent approach in link building. Many visitors may come to your... read more

SEO: Beating The Competition

SEO: Beating The Competition   Many a time entrepreneurs fail when they take a back seat after seeing successful results. They stop investing in SEO activities anymore. This is the point from where there business starts to fall gradually. SEO is not a onetime... read more

YouTube Marketing

YouTube Marketing: How-To   Youtube marketing has become much more attractive since Google has purchased YouTube. The online marketers are foreseeing it as an effective marketing campaign over other similar options. Now with Google’s integration YouTube has... read more
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