Featured Video of the Year

JavaScript Tutorial with Example

JavaScript is a lightweight, interpreted programming language. It is designed for creating network-centric applications. It is complementary to and integrated with Java. JavaScript is very easy to implement because it is integrated with HTML. It is open and... read more

How does Google Adwords work?

Google AdWords is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. The basic gist is, you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for,... read more

What Is Seo And How It Works?

Search engine optimization (SEO) is the process of improving the ranking (visibility) of a website in search engines. The higher (or more frequently) a website is displayed in a search engine list (like Google), the more visitors it is expected to receive. SEO... read more

 Laravel Framework Tutorial

Laravel is a powerful MVC PHP framework, designed for developers who need a simple and elegant toolkit to create full-featured web applications. Laravel was created by Taylor Otwell. This is a brief tutorial that explains the basics of the Laravel framework. Steps for... read more

Install putty for mac

PuTTY is an open source SSH and telnet client developed originally by Simon Tatham for the Windows platform. You can save connections and preferences, making it quick and easy to connect to your servers. For MacOS I haven’t really been able to find something close. So... read more

What is Load Balancer?

What is Server Load Balancer ? Alibaba Cloud Server Load Balancer is a traffic distribution control service that distributes the incoming traffic among multiple Elastic Compute Service (ECS) instances according to the configured forwarding rules. It expands the... read more

Big Data Tutorial

Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be... read more

 Website Security Consideration: Tutorial

The Internet is a dangerous place! With great regularity, we hear about websites becoming unavailable due to denial of service attacks, or displaying modified (and often damaging) information on their homepages. In other high-profile cases, millions of passwords,... read more

    AJAX Introduction

AJAX is a web development technique for creating interactive web applications. If you know JavaScript, HTML, CSS, and XML, then you need to spend just one hour to start with AJAX. EXAMPLE // This is the client-side script. // Initialize the HTTP request. var xhr = new... read more

cpanel Tutorial

                                          cPanel is an online Linux-based web hosting control panel that provides a graphical interface and automation tools designed to simplify the process of hosting a website. cPanel utilizes a three-tier structure that provides... read more

Google Ssl Certificate: Tutorial

What is an SSL Certificate? SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a... read more

PHP: A Simple Tutorial

PHP PHP is an acronym for “PHP: Hypertext Preprocessor”.PHP is a widely-used, open source scripting language.PHP scripts are executed on the server   PHP File PHP files can contain text, HTML, CSS, JavaScript, and PHP code The PHP code is executed on... read more

WordPress: Introduction

                                                       WordPress is a free and open-source content management system (CMS) based on PHP and MySQL.Features include a plugin architecture and a template system. It is most associated with blogging but supports other types... read more

Mobile Apps Testing Tutorials

Mobile Testing Mobile application testing is a process by which application software developed for handheld mobile devices is tested for its functionality, usability and consistency. Mobile application testing can be an automated or manual type of testing.Mobile... read more

Mobile Security Solutions

Mobile security has become increasingly important in  mobile computing. Of particular concern is the security of personal and business information now stored on smartphones and Apple phones. It is continuing to gain significance with the massive use of Android OS.... read more

App development Tutorials

Mobile app development Mobile app development is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during... read more

Tutorial:Cloud Computing Security

Cloud Computing Security Security is very important for cloud computing. In cloud computing, Data should be stored in encrypted form. To restrict the client from accessing the shared data directly, proxy and brokerage services should be employed. What is cloud... read more

The best Load-Balancing Tutorials

Cloud Load-Balancing Cloud load-balancing is the process of distributing workloads & computing resources within a cloud technology’s environment. It also helps organizations & enterprises to manage workload demands by allocating resources among multiple... read more

Virtualization in Cloud Computing

Cloud Virtualization Virtualization is the ability which allows sharing the physical instance of a single application or resource among multiple organizations or users. This technique is done by assigning a name logically to all those physical resources & provides... read more

Cloud Computing: Tutorial for beginners

Cloud Computing Cloud Computing provides us means by which we can access the applications as utilities over the internet. It allows us to create, configure, and customize the business applications online. What is Cloud? The term Cloud refers to a Network or Internet.... read more

5 of the most common strategic approaches to setting a company apart from rivals

Five of the most frequently used and dependable strategic approaches to setting a company apart from rivals are: Broad low-cost strategy Broad differentiation strategy Focused low-cost strategy Focused differentiation strategy Best-cost strategy What is broad low-cost... read more

Tips to Optimize Adwords budget

1. Establish baseline for comparison A baseline must be established to optimize bidding amount and Adwords budget, by measuring statistics for ad exposure (It is a factor where an ad is presented to a consumer, and an estimate is made on how many times this exposure... read more

Big Data and the 7 V’s

Big data is one of the hottest discussion in the web and IT world. Hundreds of start-ups are trying to take advantage of this new demand. Many are still scratching their heads; they are still trying to figure out what “big data” really means. Big data is... read more

Value-Cost-Framework: A tool for determining business model and marketing strategy

Value-Cost-Framework: A Tool for Understanding Marketing Strategy
One of the most important tools for deciding a business’ strategy is the “value-cost-framework.” Digital marketers and marketing strategy consultants use this to help better understand their ability to create value.
What is it?
The framework Is expressed as V-P-C
• V- Value stands for perceived customer value
• P-Price stands for the price of an item
• C-Cost stands for the firm or your company’s own cost to produce the product/service.
This is ultimately used to help quantify and calculate the firm’s ability to create value for both it’s customers and it’s shareholders.
How is it used?
V-P is used to calculate what the customer’s perception of the value they are getting based on the price that they are paying.
P-C is used to calculate what the firm’s profit from the transaction.
The key is to rank higher in both V-P and P-C then your competitors. You want customers to feel and think that they are getting more value with your firm then other alternatives, At the same time, you want to have marginal advantage (make more profits) then your competitor’s in selling the same products.
Case Study

Gillette had followed a similar model: they had soled the razor at an extremely attractive price. It was a “loss leader.” Customers would buy it; it had a high perceived customer value because the price was extremely low. Gillette would make money from the razor blades which they sold at a high price with a cost that was low.
So they had a “V-P” advantage (high value: customer paid a lower price for a premium product). And a “P-C” advantage (high margins: low cost to build and sold at a higher price).
How it relates to your startup or business

When deciding on your strategy always factor “V-P” and “P-C” Think:
How can I win in V-P relative to my competitors?
How can I win with P-C relative to my competitors? Focus on winning in the customer value equation.
Always keep in mind that value is always perceived. Thus you must win by being able to effectively articulate your value to your customers. This can be done through websites, and other forms of digital advertising: google ads, bing ads, social media etc. You need to really identify what is important (what is “true value”) and find a way to accentuate that in your brand, content, and overall marketing strategy.
When you work with websiteTOON our account managers help you utilize the V-P-C Framework to better differentiate your marketing.

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5 key elements of great blog design

I hеаr the same question over аnd оvеr… Whаt makes uр gооd blog dеѕign? Whilе whаt mаkеѕ uр good dеѕign can trulу be a реrѕоnаl рrеfеrеnсе, I would like tо think that thеrе аrе сеrtаin еlеmеntѕ thаt аlmоѕt еvеrу grеаt blog dеѕign has. Many individuals аnd... read more

Optimise your word press website in 5 ways!

Wеb орtimiѕаtiоn iѕ thе process оr rаthеr ѕеriеѕ of рrосеѕѕеѕ that when саrriеd оut well will еnѕurе that your ѕitе iѕ ѕееn bу thе people who nееd tо see it -уоur customers. Many buѕinеѕѕеѕ will seek оut companies whо are еxреriеnсеd in thiѕ аrеа tо орtimiѕе thеir... read more

How to Increase Google Adwords Ad Rank?

If you are A PPC master or a beginner handling ads for your own business. Your main goal is to increase visibility to the users, that directly impacts Click-through -rate(CTR). High bid is not a long term solution for better ad placement. There are many factors that contribute to achieving high ad rank position besides bid amount. Google rewards relevant ads with better position.

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5 Things I learned while working in a Digital Marketing Agency

Graduating from a Marketing Management program I had an idea of what I wanted to do. ‘Social Media’, I thought I would be perfect, considering every minute I’m scrolling my Instagram feed or refreshing my Facebook. Perfect. This was going to be my career path. Little did I know all that was going to change. I joined websiteTOON as the new intern, and I was put through a rigorous two months of training (learning) SEO or Search Engine Optimisation. I learnt that ‘social media’ was only a tiny aspect of a bigger picture that was Digital Marketing. It’s been a fun-filled, continuous learning experience since that fateful day in September, I thought I’d share five things working in a Digital Marketing Agency has taught me.

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What are the Perks of Having a Good Online Marketing Service Provider and Software Development Agency?

Are you looking for an effective and reliable Google ad management that could give you venture on your business? Today, online marketing services are meant to raise the business opportunities for a website. It is said to be the most vital means for an online business,... read more

Project Timelines- Planning for success with WebsiteTOON

When we sit down with our clients, the question we are invariably asked is, “How long does it take to build our website?” The timeline depends largely on the following:
(a)The size and scope of the project
(b)How quickly the client responds to requests for feedback and approval.
Most of the websites we complete are within the timeline of 4-6 weeks. However, there are many other factors involved that may vary timelines depending on the project requirements. Below a time line is provided, to guide you to through the design and development phase of a website leading to its launch.

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Top 3 Digital Marketing Trends you need to follow in 2016!

  2015, was a fantastic year for digital marketing. The year saw a surge in the use of mobile apps and social media had become an alternative to search engines like Google. Did you know 74% of consumers rely on social media to making a buying decision? Check out... read more

Custom software building challenges

In the current startup ecosystem that is upbeat with new businesses taking birth every other month, newer and innovative ideas of businesses are being seen. Everyone is taking to the internet to deliver their services or products. And the increasing penetration of... read more

Asp.Net And Its Cost To Develop

Misconceptions about ASP.NET development Over the years, as great as ASP.NET is, it has been fraught with several negative misconceptions. Some of the misconceptions surrounding ASP.NET are; it is closed, ASP.NET development is very expensive, ASP.NET consultants and... read more

Benefits of using Online Marketing Agencies

  Internet or online marketing has become an important part in order to increase productivity of business. Most of business owners debate about hiring staffs or online marketing agencies for the required service. It is always better to go with an agency. Due to... read more

SEO Strategies to Focus in 2015

SEO world is ever changing, ever changing are the techniques! You got to tighten belts for the upcoming SEO challenges during rest of the 2015. Are you ready to review your SEO aims strategies and approach. Google has already released 13 updates during 2014 and is... read more
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