If you want your online business to succeed in the online world, Conversion Rate Optimization is an extremely important and rewarding avenue that you should explore. Nonetheless, if practiced incorrectly, Conversion Rate Optimization can be destructive. Just like with everything else, good Conversion Rate Optimization will take practice and you will learn the most through experience. Here are the six most common myths that surround Conversion Rate Optimization.
What works for others will work for you
Perhaps you read a case study about how another company changed a few headlines, changed their call to action button color to blue, switched a few pictures here and there and instantly experienced an increase in conversions. Therefore, you think because it worked for them, it will definitely work for you. Well, it is a good idea to look at case studies in order to get ideas of various tests that you can run on your site as a starting point. However, just because those particular changes worked for someone else, does not necessarily mean they will work for you.
Your test will only have to run for a few days
Different people have different situations. It all depends on things like the amount of traffic your site receives, and the purpose of your A/B test. Nevertheless, it is possible that running your A/B tests for a day or two will not be enough to make a valid conclusion. Ensure that your tests run long enough for you to get all the information you require, but at the same time, ensure that you do not allow the tests to run for too long. Normally, your conversion rate optimization software should alert you when it thinks you have adequate data collected to complete the test.
There is no need for analytics tracking
If you are using a tool to perform your CRO tests, it will probably track your goals and present you with valuable statistics. Nonetheless, that does not mean that you should not utilize the wealth of data generated by other analytics software. This is because analytics software can tell you so much more about your audience, from demographics to behavior. The more information you can gather from A/B tests, the more informed decision you will make.
You need to test ‘call to actions’ only
Most people think that the only thing they need to worry about in their A/B tests is the ‘Call to Action Button’. However, there are so many things you can transform during a conversion rate optimization test, so there is no need to limit yourself to make a Call To Action button red or change its text from ‘buy’ to ‘shop now’. All the elements on your site determine how your audience will react to your site and whether or not they will convert. Aside from testing the CTA, you can change images, body texts, and headlines. All the information you get from these texts whether positive or negative will solidify the design of your site.
Cross-browser compatibility does not pose an issue
Of course, it is. You probably do not know it but the changes you make in your A/B test can affect the way your site appears in different browsers. Check out your test variation in every browser particularly if the tool you are using to run the test has its own browser screening.
Results are instantaneous
It is not always true that executing a winning variation of a test into your website will considerably increase conversions. The changes you make may only make a small incremental difference. Nonetheless, an improvement is still an improvement regardless of how small it is and it is essential to understand that conversion rate optimization is a continuous effort just like search engine optimization. It may consume a lot of time, but this only provides you with the chance to learn more about your viewers.