Below is a quick report from Google Partners Program. websiteTOON is a Google Partner based in Mississauga and Toronto.

 


 

Internet usage:

  • 79% of the USA population use the internet daily for personal use.
  • When looking for information, 67% of the USA search online first.

Smartphone vs. Computer:

  • 26% of the population use smartphones more than computers, with 72% on mobile and 85% on computers.

Weekly smartphone activities:

  • 50% of the public use search engines weekly
  • 42% check emails on their smartphone weekly
  • 52% do social networking
  • 41% watching videos online
  • 41% look for product information

Awareness

Advertising raising product awareness:

  • 39% of buyers became aware by television adverts
  • 18% via online advertising
  • 10% in a magazine
  • 10% in store
  • 2% through radio

Before purchasing a product,

  • 55% of the population research online.

Research time prior to purchase:

  • 21% of people research moments before
  • 14% hours before purchase
  • 12% days before
  • 14% weeks before

Purchase Behavior

Purchase decisions:

  • 36% use a search engine to research prior to purchase
  • 18% research retailer websites
  • 21% research brand websites
  • 4% search social media prior to purchase
  • 26% of the population get ideas and inspiration online, 50% compared products and prices online, and 24% looked for opinions and reviews.

Savvy shoppers:

  • 38% of shoppers research online when out and about for the following reasons:
  • 33% to plan an activity
  • 25% as a particular product / service was needed
  • 14% to search for nearby shops /businesses

International purchases:

  • 29% buy internationally due to better availability
  • 30% due to an appealing offer
  • 21% due to better conditions (service or price)
  • 31% of people have made an internationalpurchase in the last 12 months