Search engine optimization helps increase your visibility to the users as well as the search engines. Learn using effective strategies to make your website rank higher by maximizing relavence to the users.You want to make sure your website provides good user experience that will eventually impact on your organic search results. However, this optimization does not impact on paid results.Let’s familiarize ourselves with do’s and dont’s in search engine optimization .Think of optimization as set of tactics to improve overall effectiveness of your website.However this does not provide a shortcut to rank first on search engines overnight.
Following are the simple methods to help you achieve your SEO objectives :
Use title tag for page titles
Having a title tag on your page title can prove an effective way to increase your visibility to the users and search engines.Title tag works as a highlight of the content on your page. Also,making sure your heading has strong and relavent words that heavily relates to the content on your page. Placing the Title tag in in <head> tag of HTML code will help push your content higher in search results .Best practices include having accurate page content,relavent keywords, suitable titles and using unique title tags for each page.
Put effort into link building
Link tagging is adding parameters to a URL that will be used for tracking on your analytics software.Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.Make sure to add suitable anchor text in the link. Here is an example of a decriptive link.
<a href=“http://67.225.136.213/~jd06yv> we create websites ,visit websitetoon.com!</a>
here <a> tag is a hyperlink
“href” attribute indicates the link’s destination.
Be descriptive in your link but don’t overdo it, avoid creating long and generic links with code text and numbers. Users should get an idea about your website or page content through the link provided.
Google meta tag
Meta tag allow Google and other search engines to get rough summary about your content.They are snipplets of text that could be a sentence or a short paragraph. here is an example of meta tag.
<link rel=”login” href=”https://websitetoon.com/[YOUR WEBSITETOON LOGIN HERE]”/>
However,you should know that search engines these days use meta data as page keywords.If you are planning to prevent the search engines from indexing certain pages on your site, you should also use a robots.txt file.
SEO , seach engine optimization
Provide easy navigation site
Strong site navigation helps visitors find the information on the spot that they needed than hunting up and down on your website.Also,it helps search engines index your important information efficiently and effectively.
1.Plan your hiearchcy
Begin with your website’s homepage and filter down to less important. The logic behind it is to make your website appear organized and less intimidating.”Trust me, your users will thank you for that!”.
2.Use breadcrumb lists
Breadcrumbs provide link back to previous website that user navigated to get reach the current page. That give user the pathway to return back,having breadcrumbs on your website can ensure easy navigation flow for the users.
3.Create internal/external links
Adding links is an easy way to help visitors navigate easily on your site, provide further information, and increase your chances of showing up on relevant search results. Internal links provide the in-site user experience that assist your users to quickly find what they’re looking for on your site. External links are the outbound links that serves a relevance to user’s search.
Henceforth,directing users to well-strctured,clutter-free and efficient website can help increase overall effectiveness of your website.
Content quality
Make sure the material on your website is highly relevant, valuable and innovate. It can be achieved through blog posts ,social media posts or video presentation.Websites offering worthwhile content are credited by the search engine and will possibly rank higher in search results.However,it is advised not to jam in keywords and tags as google might consider it as an intentional trick to get picked up by search engines.
Be ethical
Playing around with google search algorithms will not benifit in long run. Google constantly search fraud SEO tricks and can also penalize those who practice aggressively.People using extensive Backlinks , paying for links, article directories and blog networks can be suspected.Google term them as “black hat”marketing techniques.
Therefore,having a basic understanding about SEO stategies and policies are crucial when looking to boost your website’s functionality and search ranking.