Digital Marketing Agency Vaughan

To ensure your business is reaching its full potential, in both the present and the future, it is essential to have a professionally designed website for your online customers to visit.

If you don’t have any online customers, then an alluring and functional website is the way to attract them.

The most effective way to make this happen is to employ the services of a professional and experienced website design and development company.

Perhaps you are thinking of going the DIY route, and building a simple WordPress site for your business. This approach can work if you have some experience with web design, and know how to develop an intuitive website that is going to help grow your business.

However, if you don’t know what you are doing, and have no real training or experience with web design, then your website can end up having a negative impact on your business.

Ways a Poorly Designed Website can Negatively Impact your Business

If users are having a bad experience when visiting your website, word can spread quickly and your attempt to draw in more customers has had the reverse effect.

Some characteristics of bad web design, include:

  • Cheap looking design
  • Awkward or impractical layout
  • Slow loading rates
  • Mobile device incompatibility
  • Nothing of value offered
  • No call to action

Any one of these factors can increase your bounce rate, and destroy your google rankings.

What is a bounce rate?

A bounce rate refers to visitors quickly navigating away from your website, just after a few seconds of having landed on it.

This typically occurs if people don’t like what they see, or web pages are taking far too long to load. 

Maybe the biggest factor to jack up your bounce rate is mobile incompatibility.

What is a responsive website?

A responsive website is one that loads quickly and properly on any device. 

Too many DIY sites load clumsily, or not at all, on mobile devices. Considering a lot people spend the majority of time on their phones these day, a non-responsive website is highly discouraged.

Expert Web Designers Vaughan

For businesses of all sizes in Vaughan or the GTA, a professional web design company called websiteTOON is available to help you create an attractive, intuitive, and responsive website to expand your customer base and boost your sales.

The expert technicians at wesiteTOON will work with you every step of the way to ensure you are getting the custom design you are looking for to distinguish your brand.

Professional assistance can help ensure that your website is designed, not only to maximize your business operations, but also the end user experience.

Advantages of Professional Website Design

There are many advantages to employing the services of a professional web design company to build your business website.

Some of the main benefits, might include:

  • Increased visibility
  • Powerful presentation
  • Branding
  • Respectability

Increased Visibility

a website for your business is likely the best way to increase your online and search engine visibility.

But it doesn’t really matter how incredible what you have to offer is, if no one is able to find it. Effective website design can help expand your customer reach from local to global.

It can also be extremely helpful for your customers around Milton to connect with your services.

Search Engine Optimization (SEO) is a strategy many online businesses use to promote their goods and services and boost google rankings.

Powerful Presentation

The powerful presentation of a well designed website can help leave a lasting impression with your visitors. 

A simple, sleek, and functional design is key for keeping your customers engaged while perusing your website.

An archaic design, or a website loaded with advertising clickbait, is not likely to make customers want to buy something from you, or even stay on your site for more than a couple seconds.

When visitors exit your website immediately, it increases your bounce rate and decreases your search engine rankings.

Branding

Professional web designers can be very helpful in creating your company brand. Through logo design, effective color schemes, and original content creation, you can begin to establish a recognizable brand for your customers.

Respectability

A professional design is the best way to gain respectability for your online presence.

A cheap looking website can be equated with selling goods out of the back of a truck. It looks shady and no one wants to buy it.

A professional design, however, is like a firm handshake. It tells people you mean business and that you can be trusted to deliver.

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