Website Designers Richmond Hill
Creating a website for your business is one of the best ways to establish on online presence and gain access to a much wider customer base.
Then, there is always the question of how to get started.
Should I build my own company website?
If you have training and experience with web design, then creating your own website may be a feasible solution.
Website building tools have seen a massive advancement in the last decade, making it fairly simple for just about anyone to create their own website.
Are there any drawbacks to DIY web design?
That all depends on what you are trying to achieve.
If you are looking to set up a blog for a side business, or you need a website up and running immediately, then creating your own website may be a good way to start.
However, if you are looking to establish your own brand to attract and retain new customers to help grow your business, then a professional website designer is probably the better option.
Drawbacks of DIY Web Design
While it is quite simple to launch your own website these days, there are also several disadvantages if you do not have any coding or web development experience.
Some of the main deficiencies of DIY website design, include:
- Generic templates
- Limited SEO tools
- Limited functionality
- Not mobile responsive
- Data analysis
There are all kinds of elegantly designed themes and templates available through WordPress to build your own website, but it is pretty easy to recognize these generic designs.
Whatever theme you decide to go with, you can bet there are hundreds of other websites out there that look exactly the same as yours.
Limited SEO Tools
The built-in Search Engine Optimization for these website templates is quite ineffectual. The SEO tools available are very restricted in their capabilities, and not exactly user-friendly.
These tools are certainly not sufficient if you are looking to optimize your SEO results.
Without any coding skills or experience in web design, the functionality you can get out of a DIY site will be inferior to what professionals can do.
Plus, you want to be able to optimize the layout of your site in a way that is most appealing to customers in your niche. An experienced expert will have a much better idea of how to make that happen.
Not Mobile Responsive
This may be the biggest problem with a DIY website. If you don’t know how to build a website that is responsive to mobile devices, then you are losing a lot of potential business.
Most people use their smartphones almost exclusively when it comes to shopping and searching for information online. A website that does not load properly on mobile devices will get a very high bounce rate, which hurts your SEO rankings.
This is another tricky aspect of DIY website creation, if you don’t know how to apply the appropriate data analysis tools and strategies.
Analytics are essential to knowing what is working with your website and marketing strategies, and what isn’t, so adjustments can be made accordingly.
Who Should Be Using a Professional Website Designer?
There are several situations where a professionally designed website is recommended for success.
- Competitive local businesses
- Dealing with substantial transactions
- Working professionals
- Complicated function
Competitive Local Business
If you are a small business owner, trying to stay competitive with other local businesses in the area, then you get gain an edge on the competition with professional website design.
If your potential customers are shopping online, with numerous options to choose from in the area, they are likely to go with the most reputable looking website. A site that loads quickly, has an appealing design, and an intuitive layout.
Dealing with Substantial Transactions
If your business deals in high transaction values, then a professional website designer can help ensure your site is monetized correctly, with maximum security for all your transactions.
Working business professionals, like lawyers, real estate agents, accountants, and occupations of that nature should be employing the services of an expert web design to optimize results.
Most of your potential clients will be searching for your online, most likely from a mobile device. They will most often choose the website that looks the most legitimate.
If you are looking to design a website with a lot of moving parts, with interactive function, and e-commerce capability, then a professional designer can help you get past any technical roadblocks you are likely to encounter.
Richmond Hill Website Designers
For businesses of all sizes in Richmond Hill, and the GTA, websiteTOON can offer an exceptional solution to all your website design and development needs.