Website Designers London

Hiring a professional website designer to create and develop a website for your business, will help ensure that your site is responsive across all devices.

What is a Responsive Website?

Responsive website design is a technique that is used to make the web pages of a site render properly, when accessed with a range of devices, windows, and screen sizes.

Why is Responsive Website Design so important?

Having a responsive website is essential for a lot of reasons. Two of the biggest arguments for having a responsive site are:

  • Customer retention
  • Google rankings

Customer Retention

A responsive website is crucial for retaining customers. 

If your website is not mobile responsive, it will not load properly on mobile devices. This is a serious problem.

Not only are you giving customers a poor user experience, you are increasing your bounce rate.

A bounce rate refers to how quickly users navigate away from your website. Google does like high bounce rates.

If any of your web pages take more than a few seconds to load, you can pretty much guarantee people are not waiting around. They will quickly move on to the competition’s site. 

This leaves you with unsatisfied, and possibly frustrated customers, as well as a high bounce rate.

Bad reviews typically spread more quickly than good ones.

Google Rankings

Just as a non-responsive website will hurt your google rankings with high bounces rates, a responsive site will actually work for you to improve google rankings.

In 2015, google announced that mobile-friendly, responsive designed websites will receive a boost in search engine rankings.

A responsive website is a double bonus, boosted search engine rankings, and better customer retention.

Responsive Website Designers London

Hiring a professional website design company, like websiteTOON will ensure that your website is completely responsive and compatible with all devices.

A professionally designed, responsive website is a smart investment for your business today, and in the future. Mobile devices are not going anywhere, and people are using them for more daily tasks and activities than ever before.

The expert technicians at websiteTOON will not only create a responsive design, but also a visually alluring and functional one. They can also assist with driving quality traffic to your website to help improve your online visibility, and increase overall income.

Features of Responsive Website Design

There are several core principles and features that make a responsive website design so effective.

Some of these features, include:

  • Responsive images
  • Fluid grids
  • Media queries

Responsive Images

Effective images are extremely important to the overall look and appeal of your website. A site with all text and no relevant images is boring and not likely engage your visitors.

For images to be compatible with a variety of devices, they will need to be configured to do so.

The same is true with video. A lot of your visitors may respond better to spoken information, rather than written. This why the use of videos on business websites has become so popular.

Videos, and other media files can be tricky, to ensure multi-device compatibility. Media files will need to be set up so they have the ability to scale to the size of the browser they are being opened on.

Fluid Grids

Grids are used to align the elements on your web pages to make sure they are laid out correctly, in the backend of your website.

A fluid grid refers to a grid that scales automatically, based on the user device and the size of the screen. 

Fluid grids must be designed to be compatible with the rest of the elements on the page to create the desired look on any browser size. 

There are several options for fluid grid design, to help ensure all content on a web page is mobile responsive.

Hiring a website designer that does not have extensive coding experience can cause serious problems for your website design and function.

A professional website design agency will have qualified technicians to handle all these intricate configurations.

Media Queries

Media queries are also a critical component of responsive web design. Media queries are used to gather relevant data to establish what size of screen is being used to access the web page.

After the specifications have been determined, the appropriate CSS style is applied to the page.

Media queries will apply different styles to different devices and media types. They are used to distinguish the width and height of the viewport, as well as the width and height of the screen.

Professional website designers are highly recommended to provide ultimate responsivity for your website.

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