Social
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Marketing

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We are an award-winning consultancy that helps businesses scale through strategy and technology. We have consulted with over 2000 businesses world-wide. Our portfolio of clients include some of Canada's most trusted brands.

What is Social Media Marketing, and why do you need a Social Media Manager?

Over 4 billion people use social media every day. Fifteen new users join every single second. That’s a big audience your business could be reaching. So despite personal philosophies regarding social media, it is a lifeline for growing companies. And compared to traditional advertising mediums, social media marketing is incredibly affordable and effective. However, marketing businesses online is more complicated than you may realize.

This type of marketing uses social media to connect with audiences and to drive website traffic, thereby increasing sales. But social media has grown beyond just broadcasting content. The ever-changing landscape of social media marketing is why having a social media manager becomes so essential.

A Social Media Manager publishes great media on your social media sites, engages and interacts with followers, analyzes the data, and runs social media advertisements. They also brand businesses or re-brand if needed. Social media managers follow and respond to mentions of your business on social media to increase engagement. Social media platforms are always evolving and thus, social media marketing is ever-changing. Social Media Managers will help you stay up-to-date with the latest changes and strategies to succeed on social media.

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Our Social Media Marketing Process

Start with a plan:

There are many ways you can use social media for your business. It could be for brand awareness, promotions, engagement, or more. But before beginning to leverage social media for your business, it is crucial to define your campaigns’ objectives and choose the right platform to meet your marketing goals. Based on your marketing goals, we create the strategies to dominate the marketing on that platform.

Identify your audience:

There are millions of people readily using social media platforms at a given time. As opposed to searching marketing keywords to choose the target audiences, social media has a broad reach and lots of active engagement. So the users are looking for content that’s interactive and content worth sharing. With high-quality posts, tweets, and links we can maintain and engage your existing audience while also gaining new followers. Paid social media marketing (Facebook ads, Twitter ads, LinkedIn ads, etc.) can reach a more specific audience and generate active engagement.

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Monitoring Performance

By keeping a close eye on campaigns and evaluating performance data from third-party tools like Google Analytics, we are able to keep the ads up-to-date and relevant.

Choose the right social media platform:

Marketing strategy differs for each type of platform. We must consider all of the following:

Facebook ads: Facebook is a more casual and friendly platform. People on Facebook are not typically looking to make a purchase. However, it can lead to that if your ad content is creative and exciting enough to spark users’ curiosity causing them engaging with your ad further.
Twitter ads: Twitter is one of the most powerful online advertising platforms. Twitter ads can be more specific than Facebook ads. Twitter allows you to target using keywords, people following particular accounts and more. A Twitter ad campaign can prove useful if the message is powerful and the right target audience is chosen.
LinkedIn ads: Business-to-business marketing is usually a snug fit here. If your product or service caters to business owners or service professionals then LinkedIn ads are a must. LinkedIn ads can be an excellent way for you to reach the right target audience. Your ads can have a photo, headline, ad copy, and a Destination URL.

Social media marketing concept. Attracting (emoji, like, love, star, comment icon) with a huge magnet.

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Why choose WEBSITETOON to be your Social Media Manager

WEBSITETOON’s social media marketing strategy ensures your business’s success. Social media marketing is not only a way for companies to interact with customers and create brand awareness, but it is also now becoming a profit-generating source that drives potential customers to your website. With WEBSITETOON marketing, social media platforms can generate high profits and increase traffic flow to your website.

Hiring WEBSITETOON to manage and market your social media will provide long-term success for your growing business. Working with professionals will guarantee more than just an active social media presence; WEBSITETOON will improve customer service, create and perfect branding, increase sales, and much more. Start implementing an online marketing strategy focused on social media with WEBSITETOON today!