Paid
Advertising

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We are an award-winning consultancy that helps businesses scale through strategy and technology. We have consulted with over 2000 businesses world-wide. Our portfolio of clients include some of Canada’s most trusted brands.

Why choose WEBSITETOON to be your Paid Advertising Developer

Focusing on paid advertising for a business can be a full-time job. Hiring a paid advertising developer can help your business make money without stealing all your time. At WEBSITETOON, we will create and run your advertising campaigns for you. We focus on giving you what matters most, a positive impact on your business. If you’re looking to see results, WebsiteToon is ready to work for you.

What is Paid Advertising, and why do you need a Paid Advertising Developer?

You may have noticed the first few links that appear at the top of your Google, Yahoo, or Bing pages whenever you use them to search for something online. Top ranking results after using a web browser is the result of Paid Advertising. As the name suggests, paid advertising is any kind of advertising that you purchase. Although organically growing your company’s online presence may be the cheapest option, it cannot provide the type of exposure that paid advertising can make a more extensive audience aware of your company or website.
So how does all of this work? Marketers pay the owner of the ad space in exchange for the use of that space. There is a bidding process between marketers and the ad space owner to decide the price.

There are various types of Paid Advertising. The most commonly used are as follows:

Pay-per-click (PPC)

PPC, or pay-per-click advertising, is a type of paid advertising where advertisers pay a fee for each click their ads receive. In layman’s terms, you are buying visits to your website instead of earning them organically. One of the most popular forms of PPC is search engine advertising. Advertisers bid for ad placements in the search engine’s sponsored links so when someone searches a keyword related to their business offering, their ad will be shown. Smart bidding will help your business appear on the top of the search engine page, making people quickly notice your website. Google AdWords is the most popular PPC advertising system in the world.

Cost-per-impression (CPI)

CPI is a rate that an advertiser has agreed to pay for every 1000 views of a particular advertisement. The advertiser pays the website a specific price for every 1000 impressions the ad receives. CPI works almost like print ad sales, where advertisers pay a fixed fee just to show their ads.

Display Ads

Display ads are a type of paid advertising that attracts the audience of a website, social media platform, or other digital media to take action. Attractive image, video, or text-based advertisements encourage the user to click on it, which then takes them to a landing page and calls for action (for example: subscribe, make a purchase, etc.). There are different ways to measure the success of display ads such as through impressions, CTR (click-through rate), reach and conversion rate.
An advertising developer is a professional who gets to decide where your paid ads should be displayed. This means the webpages that should be selected and the location of the advertisement on the webpage. Social media platforms like Facebook, Twitter, Instagram, and LinkedIn have recently turned into lucrative platforms for paid ads. The paid advertising sector is continually changing, and paid advertising developers are always researching and reworking ad structures so your business has continued success.

Our Paid Advertising Process

Our process is thorough yet direct and, most importantly, works.

Step One

Discover

We do the research and analysis of which platforms will serve you best to invest in advertisement. We regularly analyze content quality and advertising options.

Step Two

Offer

We create an offer to your audience through an ad. To do this, you need to have an insight into your audience. What information do your clients already have and what suggestions can you create to fill any gaps?

Step Three

Spend

We start by spending smaller amounts on different types of offers and platforms. We’ll map out where we will begin advertising, always tracking the impressions you gain, the kind of audience we’re targeting, and any previous experience you have already had with different platforms.

Step Four

Measure

We’ll track all the data: source, medium, term, content, and campaign. We’ll create customized reports for you and we’ll go over which campaigns were successful and which need to be optimized.

Step Five

Optimize

After we’ve set up the campaigns, created the ads, and set up tracking, the real work begins. Every day we’ll test and tweak different offers or create separate copies so we can create reports and short notes to analyze success. There are many ways to optimize your paid advertising and websiteTOON will be here to help you every step of the way.