What is Paid Advertising?
You may have noticed the first few links that appear at the top of your Google, Yahoo or Bing pages whenever you use them to search something online. This is a type of Paid Advertising. As the name suggests, it is basically any kind of advertising that you pay for.
Although growing your company’s online presence organically may be the cheapest option, it cannot provide the kind of exposure that paid advertising can by making a larger audience aware about your company or website.
The best aspect of paid advertising is that you get to decide where you want your paid ads to be displayed. It could be on the top, bottom, left or right of the page. You could have your ad displayed on popular websites too, with charges applied accordingly.
Its only recently that social media platforms like Facebook, Twitter and Instagram and LinkedIn have turned into lucrative platforms for paid ads.
How Does It Work?
The owner of the ad space is paid by marketers in exchange for use of that space. There is a bidding process between marketers and the ad space owner to decide the price.
There are various types of Paid Advertising. The most commonly used are as follows:
PPC, or Pay-per-click advertising, is a type of paid advertising wherein advertisers pay a fee each time one of their ads is clicked. In layman’s terms, you are buying visits to your website instead of earning them organically. One of the most popular forms of PPC is search engine advertising. Essentially, advertisers bid for ad placement in a search engine’s sponsored links when one searches a keyword that is related to their business offering. This will help your business appear on the top of the search engine page, making people easily notice your website. Google AdWords is the most popular PPC advertising system in the world.
When it comes to CPI, it refers to the rate that an advertiser has agreed to pay per 1000 views of a particular advertisement. Also known as Cost per Impression (CPM), the website is paid a certain price by the advertiser for every 1000 impressions the ad receives. If you have not already noticed, CPI works almost like the print ad sales, where advertisers pay a fixed price just to show their ads.
A type of paid advertising that attracts the audience of a website, social media platform or other digital medium to take an action. Attractive image, video or text-based advertisements encourage the user to click on it, which would take them to a landing page and take an action (example: subscribe, make a purchase, etc.) There are different ways to measure display ads such as impressions, CTR (click through rate), reach and conversion rate.
We at websiteTOON can offer you the most lucrative solutions for paid advertising. For any queries regarding online marketing strategies for your business contact us today !