Publishers

Companies that publish online and news organizations require a specialized SEO to rank high on Google. At websiteTOON, we understand how novel the monetization model can be for publishers and the effect organic traffic can have on it. When designing digital marketing services for publishers, we keep this in mind. We work to optimize your website to give you the highest return on your investment. When making a digital marketing plan for your business, we offer recommendations that we support with detailed guidance for your editorial, product development and technical teams. Were more than happy to guide you through any questions you have on a call or in-person meeting as well.

SEO for Publishers

Spotlight on Audience

We create a digital marketing plan that focuses the spotlight on your audience. When your website has information that users deem valuable, in Google’s eyes shows authority, and your website will rank higher, thus gaining visibility. Publishers that truly thrive can step into the reader’s shoes. Understanding your reader’s demands, behaviours and engagement and providing them with content they expect will boost your website. Remember, quality over quantity always.

Website Structure and Content Strategy

Your website architecture can make or break you in the eyes of Google. Your website is structured to search engines to crawl your website, interpret it, and rank your website. Things like a slow loading website, errors on your website can get your website punished, and your r ranking pulled down. Close attention must be paid to the more technical aspects of your website.

Keywords

Google processes about 3.5 billion searches that translate to about 1.3 trillion searches per year around the world. Keywords are a vital factor for SEO. Selecting the right keywords for your business will significantly increase your chances of ranking higher.

close up man hand holding smartphone and touch on screen for search information with virtual circle wheel future technology concept

Mobile optimization

More and more users are moving away from desktop to 50% of all web requests from mobile. Google has adapted to these changes and offers Accelerate Mobile Pages and other web-based applications. Investing in a mobile responsive design can also rank your website higher on Google.

Image Optimization

Optimizing images for your website by compressing them, resizing them makes your website faster and more user-friendly for your customers. Optimizing your images ultimately satisfies Google, which in turn helps you rank higher on Google.

QA Quality Assurance and Quality Control Concept

Socials

Content created should be easily shareable on social media. Having social media helps to bring customers back to your website. Additionally, social sharing helps to get together and build communities of interest and helps with word of mouth marketing.

Our Digital Marketing for Publishers Process

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Consultation

On our first consultation, we learn about your business and the services/products you offer. We do a meeting of the type of the mind of approach where we give you a glimpse into what websiteTOON offers and how we can help you catapult your business to greater heights.

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Onboarding

Here we set you up with all the necessary accounts that we will be availing of to run your business correctly.

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Analysis

The analysis will go hand in hand with onboarding to research your industry, competition and customers along with your current marketing efforts.

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Strategy

We implement a strategy based on our previous analysis of your website and marketing efforts and track your growth.

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Reporting

We ensure that we send you a report every month to see how your company is growing and the new leads our digital marketing plans have generated. We are always available to discuss and go over any questions you may have.

Website design. Developing programming and coding technologies.

Why Choose websiteTOON for Digital Marketing for Publishers

We thrive on helping businesses like yours grow and flourish by developing plans and a personalized map for success.
over 2000 global clients that we work with that span different industries.
We own proprietary software that we can use to help you propel your business forward.
We are highly experienced in digital marketing and all its aspects, including Search Engine Optimization, Search Engine Marketing, and web development. Additionally, we offer consulting services for CRM, ERP, Accounting, Business Intelligence and more.

Testimonials

“Justin and his team were phenomenal. Always there when I had a question, I needed answered. Thank you, Team websiteTOON!”

Michelle. K Milton.

“ I had the pleasure of working with websiteTOON over the past month, and they were truly a delight to work with. I always had someone answering my emails and calls, and for me, that was very important!”

Rita. H - Toronto.