Clear practice areas, considered communication
Digital marketing for law firms
Help prospective clients understand your practice areas and find a clear route to a consultation, with attention to legal advertising standards and confidentiality.
Your digital presence
Present your legal practice with care
Legal marketing should explain the work your firm handles, introduce its lawyers and answer prospective clients' questions without promising case outcomes. Practice-specific and local content can help people understand whether your firm is relevant to their needs.
WEBSITETOON helps plan websites, SEO, legal content, Google Ads, reputation management and social media around your firm's goals. Messaging, case results and client-related material require your firm's review against applicable ethical advertising rules and confidentiality obligations; marketing support is not a guarantee of compliance.
Content can be planned for family law, personal injury, criminal defence, corporate law, real estate, immigration, employment law and estate planning, based on the practice areas your firm actually offers.
Our services
Coordinate the channels that matter.
Plan the website, content, campaigns, and customer pathways around your actual services and audience.
Practice-specific SEO
Improve content for practice-area and location-based searches, such as divorce lawyers and personal injury attorneys, using terminology relevant to your firm's services. No search position is promised.
Professional law firm websites
Develop fast-loading websites that explain your services and make consultation inquiries straightforward.
- Attorney biographies
- Practice area pages
- Verified case results only where appropriate and approved by your firm
- Clear consultation calls to action
Legal content marketing and blogging
Create blog posts, articles and resources that answer common legal questions and explain your firm's work. Content should be reviewed by your firm for accuracy and applicable advertising standards before publication.
Google Ads for lawyers
Plan campaigns around high-intent legal searches and relevant consultation terms. Emergency or no-charge consultation messaging should be used only when it accurately describes your firm's services and has been reviewed against applicable ethical guidelines.
Review requests and reputation management
Help request honest feedback on Google, Avvo and relevant legal directories. Plan professional responses with attention to client confidentiality and your firm's review requirements.
Social media for law firms
Develop professional LinkedIn, Facebook and other platform content about your practice, knowledge and firm culture. Any genuine client story must be approved for use and reviewed for confidentiality and ethical advertising considerations.
Local SEO and multi-office optimization
Optimize Google Business Profiles, local citations and location-specific pages for your firm's verified offices and actual service areas.
Our process
A clear path from planning to review.
Agree on priorities, responsibilities, and measures before implementation.
- 01
Review your firm and market
Analyze practice areas, prospective clients, competitors and the local market to identify relevant marketing opportunities.
- 02
Develop a reviewed strategy
Align the plan with your firm's goals and budget, and identify content and advertising that need ethical and confidentiality review.
- 03
Coordinate the channels
Prepare approved SEO, legal content, paid advertising and reputation management activity around your practice priorities.
- 04
Evaluate consultation activity
Review campaign performance and consultation inquiry paths, then adjust messaging and targeting with your firm's input.
Plan your firm's digital presence
Discuss your practice areas, consultation goals and advertising review requirements with WEBSITETOON.