Property discovery and direct booking pathways
Digital marketing for hotels and hospitality
Help travelers explore your property and book directly through coordinated search, website, social and guest communication plans.
Your digital presence
Develop your property's direct booking presence
Hotels, boutique properties and hospitality businesses need to present their accommodations clearly while considering seasonal demand and their use of online travel agencies such as Expedia. A direct booking channel gives you another way to connect with prospective guests.
WEBSITETOON helps plan hospitality SEO, booking-focused websites, Google Ads, review management, visual social media and guest communication. Campaigns can support direct booking goals and your plans for managing OTA dependence and commissions without promising occupancy, savings or revenue outcomes.
Our services
Coordinate the channels that matter.
Plan the website, content, campaigns, and customer pathways around your actual services and audience.
Hospitality-specific SEO
Improve content for hotel, boutique property, business accommodation and travel-specific searches tied to your property's actual location and features.
Booking-focused websites
Develop mobile-optimized websites that explain your property and offer a clear route to direct booking.
- Booking engine integration
- High-quality property imagery
- Virtual tours
- Accurate reasons and offers for booking directly
Google Ads for hotels
Plan campaigns for travelers looking for accommodations, including location, boutique hotel and tonight-related searches where appropriate. Review booking activity and advertising spend to refine the plan.
Review management and reputation building
Help request honest TripAdvisor and Google reviews, respond professionally to guest feedback and present genuine reviews.
Visual social media marketing
Plan Instagram and Facebook content using property photography, virtual tours, genuine guest experiences and relevant local attractions.
Email marketing and loyalty programs
Plan automated pre-arrival emails, post-stay follow-ups, special offers and loyalty programs to support guest communication and encourage return visits.
Package and promotion marketing
Plan promotion of your actual packages, seasonal offers and special events around off-peak and peak demand priorities.
Our process
A clear path from planning to review.
Agree on priorities, responsibilities, and measures before implementation.
- 01
Review the property and booking channels
Identify your guest audiences, property features, seasonal priorities and current direct and OTA booking paths.
- 02
Plan direct booking presentation
Map search content, imagery, booking engine pathways and offers to your property's goals.
- 03
Coordinate campaigns and guest communication
Prepare SEO, Google Ads, social media, review requests, email and package promotion activity.
- 04
Review booking activity
Evaluate campaign performance and booking channel activity, then refine targeting, offers and guest communication.
Plan your hotel's direct booking marketing
Discuss your property, seasonal demand and booking channel priorities with WEBSITETOON.