What is Marketing Automation?
Marketing automation is using software to automate marketing activities. Using marketing automation software, you can automate repetitive tasks such as: social media postings, communication (emailing, SMS/texting), ad-campaign activities, and much more…
The goal of marketing automation software:
The goal of marketing automation software is to automate all areas of the marketing funnel:
- Awareness
- Consideration
- Conversion
- Loyalty
- Advocacy
Marketing automation + Marketing Funnel
Awareness
Reaching out to new and existing customers; as well as gathering intelligence from your messaging.
Consideration
Helping potential customers evaluate and understand your value proposition.
Loyalty
Rewarding and educating customers, and promote more purchasing from them.
Conversion
Motivating customers to purchase and take action with your product/services.
Advocacy
Empowering customers to become brand ambassadors
Learn more about marketing automation
At websiteTOON Digital Marketing Automation we can help you with the following: evaluating different marketing automation systems (Zoho, SalesForce, Oracle Marketing Cloud, Adobe, Netsuite Marketing, etc.), implementing (from start to finish), customizing (creating custom fields and integrations), and training (in-person and virtual). We have helped hundreds of businesses around the globe grow by using marketing automation tools.