Digital Marketing for Universities

The attention of prospective students is strained. Their life saturated with mailers, billboards, commercials, and every digital ad space occupied by a different university. Each university marketing variation of the same tone-deaf message, "Join Us & Reach Your Potential." Students want to benefit from their university experience, but the missing element is that students want to impact their college experience. Finding ways to engage with prospective students is critical.

websiteTOON digital offers the best marketing practices for universities.

What are Your Digital Marketing Goals?

We help universities meet their recruitment goals through digital channels. We work closely with universities, supporting your internal teams and outside vendors.

Stretching Your Marketing Budget

No university has an unlimited budget for digital and traditional marketing. At websiteTOON, we help you get more done with your limited resources. Through proper attribution, detailed analysis, and tracking students from initial interaction to application and acceptance, we can ensure your marketing dollars are being put where they will have the most significant impact.

Finding New Students

As students look to the future and their options for learning, make sure your university is in the conversation. Through search engine optimization, search ads, and targeted social ads, we can help you get in front of the right students and show what makes your school unique.

Getting Prospects to Take the Next Step

What journey do prospects take from initial contact to open house and application? As you map out that journey, we can ensure you provide targeted messaging at each step.

Marketing Tools for Universities

Create a Plan to Reach Your Target Audience Online
The rise of the internet has made it easy for people to make decisions. As a result, your marketing and advertising budget should reflect the changes in how people consume information.
WebsiteTOON is an online marketing agency that provides practical strategies and tactics to reach out to your target audience. We can also help you generate more applications and traffic to your website.

One of the most effective ways to generate students for your university is through email. It is very affordable to convert an existing list into repeat business, as opposed to using Google Ads, banner ads, or organic search optimization. You can create new segments and send targeted messages as you learn more about your list.

Marketing automation software is one of the most effective ways to generate students for your university. This can help you close the loop on your sales and marketing efforts. WebsiteTOON has partnered with marketing automation software providers to help small and medium-sized universities.

Analytics & Measuring - Measuring and Analytics are two of the essential factors you should consider when it comes to marketing. They can help you determine which channels are performing well and which ones cost you the most.

Geofencing Advertising

Present personalized, location-based messaging
Due to technological advancements, universities can now create personalized advertising programs tailored to each individual. See how geofencing can help you reach out to the right people at the right time.

Content Marketing

Be Helpful and Build Trust With Potential Students
One of the most common mistakes universities make when it comes to marketing is not having a strategy or a purpose. This can prevent them from effectively reaching out to their potential students. Having a plan that addresses the needs of their prospective students is very important to ensure that they get the most out of their content.

Social Media

Strategy and Tactics To Increase Dollars, Not Likes
The rise of social media has made it easy for people to connect with friends and family. It has also made it easy for potential students to look for information about your university. How can you use these platforms to reach out to your potential customers?

Lifestyle Photography

The lifestyle of your prospective students is crucial in the decision-making process when choosing a university. They want to connect with their potential classmates and develop strong relationships with their professors. A well-designed and engaging website is also essential to ensure likely students have a positive experience.

Contact websiteTOON for Digital Marketing for Universities Today

Do you want to learn more about hiring websiteTOON as your university digital marketing consultant? Call 647-987-8780 or email info@websitetoon.com for additional information.

websiteTOON digital marketing also offers marketing for colleges, consultants, franchises, hotels, HVAC, lawyers, pest control, plumbers, publishers, restaurants, and SAAS.