Adwords
Management
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We are an award-winning consultancy that helps businesses scale through strategy and technology. We have consulted with over 2000 businesses world-wide. Our portfolio of clients include some of Canada’s most trusted brands.
Why choose WEBSITETOON to be your Adwords Management company
Bing ads use the pay-per-click method to drive potential customers to your website. It is very similar to Google search ads, where your ads appear when someone searches for specific keywords. There is no doubt that Google dominates as the most used search network. But there are good reasons to start advertising on Bing too. The Yahoo-Bing Network accounts for 29% of the search marketplace. Thus, Bing ads are good quality leads for a lower price. On average, cost-per-click on Bing is 33% lower than on Google due to mild competition. Business owners and marketers are now realizing the importance of advertising on Bing. Our team is 100% Bing certified.
AdWords can work for all types of businesses – big and small. It’s an affordable form of marketing that can target qualified clients when correctly managed. WebsiteToon makes sure your campaigns run smoothly and give you the best possible results. We are coming up with new improvements daily and always searching for new opportunities to advertise more effectively.
What is Adwords, and why do you need Adwords Management?
AdWords is Google’s online advertising platform. A successful AdWords campaign can help drive traffic to your website. Unlike SEO, which takes time, Adwords is a lot faster. However, Adwords management requires you to use a complicated platform that needs an Adwords specialist to help. It requires a lot of input and close monitoring to maintain an effective campaign.
AdWords advertising for your website is not a “set it and forget it” strategy. Using a management company helps immensely because the advertising strategy can continuously be improved. An AdWords management team can continually optimize activity for a campaign through keyword revision and expansion, bid optimization, negative keyword research, and ad text optimization. If you do it right, AdWords can transform your business. If you do it wrong, you could spend thousands of dollars and get no return for your time and effort.
Google AdWords is a Pay-Per-Click (PPC) advertising platform. Based on the keywords you target, your ads rank differently on the search results page. When visitors click on your advertisement, only then are you charged. There are two main networks Google uses: the search network and the display network. There is an ad ranking system where you bid to secure a particular ad position. Your actual advertisements’ position is determined by multiplying your maximum bid by your quality score. If all of this sounds complicated just know, it is. That’s where we come in. We understand that Google rewards high-quality ads and well-performing AdWord campaigns with discounted per-click costs. Higher ad ranking positions are more likely to show up in Google search results. Keep in mind that the Google AdWords system is a live auction, so the amount of competition determines the click prices, and we are here to bid on the best price for your business.
Our Adwords Management Process
Step 1
Extensive Industry Research
Before we can create your Google advertisements, we make sure we understand your business the way you do! We believe each type of business industry has unique marketing points to be targeted. “Always test the waters before jumping in.” In AdWords, that means always taking note of what your competitors are doing and reforming your strategy accordingly.
Step 2
Keyword research & customized ad copy
Adding one unnecessary keyword or forgetting one necessary keyword can cost you money and impact your ad’s ranking. In-depth research about your industry gives us great details on positive and negative keywords. We make sure that your ad copy reflects precisely what your customers are searching for and leads them to click on your website.
Step 3
Budget and Bidding Strategy
You give us a budget and we will determine the most productive way to invest. After we gather enough data, we change the budget allocation accordingly. In Adwords, we use different bidding strategies at precise times during a campaign’s growth process. A bidding strategy can make a significant difference in your traffic volume.
Step 4
Measure Return on Investment (ROI)
After your ads have been running for a while, we can calculate the actual performance in numbers. We always strive to get you the maximum positive ROI that can be achieved in a given budget. We carefully analyze the ad performance and then alter the campaigns accordingly.