If you are a law firm or independent attorney looking to build a solid online presence, Google is certainly the best tool you can use to drive more traffic to your law business. Unluckily, most law firms are already aware of that and are already utilizing SEO to capitalize on their businesses. In today’s competitive market, getting ranks in Google is not as easy, particularly in the legal space where the competition is too high. Here are some things you can do to market your law firm using SEO.
Begin with local SEO
The reality is that you are probably targeting local clients for your law firm and that is why you need a particular kind of search engine optimization known as Local SEO. It optimizes your website so that people can easily locate your business when they are searching for a law firm in their locality. Google understands when users conduct local searches and it will return results accordingly. Unless you are a reputable, global law firm, you should really begin your SEO marketing with Local SEO.
Law firm SEO begins with a title
We have always known that we should not judge a book by its cover. However, Google judges websites by their titles always. As such, it is important that your title explains what you do in just a few characters. Luckily, web technology makes that very easy with the title tag. Utilize that tag to describe to the world what you are all about and why people should be interested in hiring you. You need to keep in mind things such as what page in your website you want to rank and for what, and the need to have clear optimization for blog, service, category, and home pages.
Schema is a markup language that you should include in your website if you want to rank higher in search engines. The markup makes it incredibly easy for Google to learn about your business. When optimizing your law firm’s site, you can begin by learning about the local business part of schema. Pay particular attention to the address element because this makes it easy for Google to establish the location of your business.
Add a map to your site
It is very important to let Google know the location of your law firm. As such, it is a great idea to add a Google map to your contact page. Fortunately, that is easier to do than adding schema.org markup. All you have to do is enter Google Maps, navigate to your location, and click ‘share’ from the menu.
Once you provide your law firm’s address, it is now time to reference it with citations. Citations are basically listings of your business address, name, and phone number on another website. You should keep in mind that your business address should appear the same across all websites you use. Citations are vital because they give your law firm the look of authority. That is a ranking signal that Google uses when determining which businesses get to the top of the results list. You can add your citations to other online possessions as well. For instance, if you write a blog post for another site, ensure that you include your name, address, and phone number at the end of the post.
Utilize social media
There is an intense debate within the SEO community as to whether or not social media is a ranking factor. However, one thing that is certain is that using it, as a marketing tool for your law firm will not hurt. A social signal is a link to your site from one of the social media platforms. A great way to generate some social signals is to ask previous clients to post a link to your site. All the greatest law firms have some sort of content marketing and social media program.