More potential clients are turning to the internet to look for lawyers to represent them, instead of asking family and friends for referrals. As a lawyer, you may wonder what some of the marketing tips you can use to get them to contact you or take the call to action on your site are. Here are some useful tips that will help you increase conversions to your website.
Offer free things
The perfect way to increase conversions on any site is to offer something in return for conversions. That is the reason why numerous sites offer a free report or e-book in exchange for an email address. There is something known as a ‘yes ladder’ in psychology. If you can be able to make someone say ‘yes’ to something small, chances are that you can also be able to make them say ‘yes’ to something big. Only a handful of people will say ‘no’ to something free especially when it is applicable to them.
Always follow up
If you want to increase conversions to your site, ensure that you always follow users up. This is particularly true when it comes to legal services because people are reluctant to pull the trigger. Simply because you have them in your sales funnel, or as readers, it does not necessarily mean that they will convert. It could mean picking up the phone to call, or sending a follow up email. Until when you have done all that is in your power to convert a potential client, you are leaving conversion rates and money on the table.
Be honest and clear
No one likes to feel mislead in any situation. Therefore, whenever you are giving legal advice, you have to be really sure. Because of the complexity of the subject matter that you convey, ensure that you put across what you mean in the way you intend it. You need to be honest when it comes to increasing conversion rates. For instance, if you want to increase your Facebook following for your law firm, then have a part in your site that says, ‘Follow Us on Facebook’. This is going to make people think that you are really legitimate. Nonetheless, if you have annoying pop ups that will not let your users read until they follow you on Facebook, you are more likely to lose those users.
Provide calls to action and actionable information
One of the greatest mistakes that most companies and webmasters make on the internet is not having clear calls to action. You do not want to sell, sell, and sell when talking to someone. This will make a person feel as if you are pressuring them into a sale. When in person, they cannot escape because you have their attention. However, it is quite different on the internet. There are a million things and temptations that can draw anyone’s attention away. Thus, you only have a few seconds to convince a prospective client. In those few seconds, you need to tell them what to do.
Optimize for conversion
This step involves devoting a portion of your time every month to go through your website and find out what you can do to optimize it. If things get a little out of hand, then ensure that you change that. Keep in mind that the process of optimizing is a continuing one, so do a good job.
Utilize social media
You can write a blog and use your blog articles to get ideas on what to post on your social media pages. You can reuse previous blogs by mentioning various aspects when you post it on social media. This is because your followers are less likely to remember or keep track of what you posted months ago. Just go through your blog posts and take note of important pointers. Use them to build useful content that you can share on social media.