If you are a law firm looking to improve your online presence, you should begin by investing in a mobile-friendly and well-structured website. There are also other factors that will contribute to the prosperity of your business on the internet. Among these factors, is how your site ranks on search engines. If you do not optimize your website, it will not appear on top of SERPs even with the best content. One of the best search engine optimization strategies that continue to work for lawyers is building a network of quality backlinks. For any SEO strategy, backlinks play a very integral role. If accurately used, backlinks can rapidly contribute to a considerable increase in ranking.

How to create a solid backlink profile

In simple terms, a backlink is any link that branches from a different source on the web back to your page. Backlinks are also known as inbound links. Your backlink profile improves when you have a lot of different online sources that direct web visitors back to your page. In order for search engines to determine whether your website is a trustworthy source, they look at the number as well as quality of your backlinks. As such, the more backlinks you have originating from significant sources, the higher your chances of appearing on top of search engines.

It can be very hard to develop a list of quality backlinks. It takes a lot more than just posting content on your social medial pages and adding the link to your website.  You may not obtain a solid link profile by just posting links on sites that are irrelevant to your own site. Quality backlinks come from genuine sources and these are sites that relate to your site in one way or another. Each backlink acts as a commendation for your site. Search engines will think of it as a mark of trust particularly if your site is new. The more backlinks that you have coming from applicable sources, the more likely it is for your site to rank higher on pertinent search terms. When you have quality backlinks, you will build a good reputation for your website which in turn will lead to more traffic driven by search engines to your site.

How to get quality backlinks

It is essential for you as a lawyer to meet with an online marketing firm and evaluate the aspect of backlinks as part of your online strategy for your law firm. Moreover, there are different tactics that search engine optimization specialists utilize in order to get quality backlinks that will help increase traffic to your website. Although most people think that participating in online forums or commenting on blog posts can help you obtain backlinks, the truth is that some of such old-fashioned strategies can do you more harm than good. That is the reason why it is a good idea to enlist the services of a search engine optimization professional to discuss ways through which you can achieve your online marketing goals by building a solid backlink profile. The best thing about online marketing strategies is that they utilize tools that make it easier to keep track of your backlinks and eliminate any that could have a negative impact on your website ranking.

An ideal tool to use in finding your backlinks and what text links to your site is the Backlink Anchor Text Analysis Tool. If you discover that your site links from another website that does not utilize the anchor text properly, you can request that the website change the anchor text to something that will integrate applicable keywords. This will also help improve your quality backlink score. Creating quality backlinks is really important to search engine optimization, and because of their importance, it should be on top of your priority list when it comes to your SEO strategies.

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