Color Theory

INTRODUCTION TO COLOR THEORY

Colors can play a very vital role in creating a website.The good coordination of color makes the website more effective and responsive and it also helps to attract more and more clients to your website.

┬žBASICS OF COLOR THEORY

Colors are mainly characterized into three types: primary, secondary and tertiary colors which are clearly described in the following picture as below:

Primary colors

Red, yellow and blue are the three primary colors.These colors cannot be formed by using any other colors.primary colors the main building blocks of creating other colors.

Secondary colors

These are generally created by mixing any of two secondary colors.

Tertiary colors

Colors which are formed by mixing primary and secondary colors.There are mainly six type of tertiary colors namely (yellow-orange),(red-orange),(red-purple),(purple-blue),(blue-purple),(yellow-green ).

 

Why we need color theory?

Creating a website using different colors triggered the clients in a more effective way to the website. By using different vibrant and contrast of colors, we can convince more and more users to visit their particular website. Each and every color have its only properties.for example blue color is normally known for its claim behavior. On the other hand, red is more known for its aggressiveness. There are mainly three key elements which make the website more responsive and attractive.

Complementation

it is generally the relationship of one color to the other color. when we use one color opposite to its color spectrum, it appears more attractive and eye appealing experience to the viewer.

complementation

Contrast

Contrast generally attracts user by reducing eyestrain by dividing two different elements on the screen to make it more easy to a readable.for example, if we using a white background and black text on it and vice versa make the user more easy to grab the things.

yellow and red oranges background

Vibrancy

the vibrancy of colors generally describes the nature of your website. Some website uses the brightest colors to get the user’s attention. Some of the examples are shown below

Rainbow umbrella stands out amongst a crowd of somber black ones

Above image generally, uses the rainbow colors by making the background black which makes more users to attract this website. Vibrancy of colors mainly connected the user behavior.

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