How does Google Adwords work?

How does Google Adwords work?

Google AdWords is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. The basic gist is, you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for,...

Profit from the Core revisited

In 2001, Chris Zook wrote: “Profit from the Core.” This book was written to really address the topic of focusing on the core business and on diversification from the core business. Here is a quick synopsis on it: Key Premise The key to growth is to focus...

Different web design approaches

Technical leads often throw around words such as liquid, static, interactive or adaptive when it comes to web designing. If you are a web designer, it would be worthwhile for you to get familiar with what they are and if you are a business looking to get yourself a...
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