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The are many benefits of Google Adwords. In our opinion it is one of the top ways you a business market in the digital world.
The four main benefits are:
Target your Marketing:
Manage & Forecast Your Costs
Measure Your Return
Control Your Campaign
Google ads have become so common with the expansion of digital marketing. Competition is intense. It works for some businesses and some not-so much. Investing more money in AdWords does not guarantee the conversions, it is the strategy that matters. There is so much that goes into Google ads than keywords and budget.
If you are A PPC master or a beginner handling ads for your own business. Your main goal is to increase visibility to the users, that directly impacts Click-through -rate(CTR). High bid is not a long term solution for better ad placement. There are many factors that contribute to achieving high ad rank position besides bid amount. Google rewards relevant ads with better position.
Graduating from a Marketing Management program I had an idea of what I wanted to do. ‘Social Media’, I thought I would be perfect, considering every minute I’m scrolling my Instagram feed or refreshing my Facebook. Perfect. This was going to be my career path. Little did I know all that was going to change. I joined websiteTOON as the new intern, and I was put through a rigorous two months of training (learning) SEO or Search Engine Optimisation. I learnt that ‘social media’ was only a tiny aspect of a bigger picture that was Digital Marketing. It’s been a fun-filled, continuous learning experience since that fateful day in September, I thought I’d share five things working in a Digital Marketing Agency has taught me.
When we sit down with our clients, the question we are invariably asked is, “How long does it take to build our website?” The timeline depends largely on the following:
(a)The size and scope of the project
(b)How quickly the client responds to requests for feedback and approval.
Most of the websites we complete are within the timeline of 4-6 weeks. However, there are many other factors involved that may vary timelines depending on the project requirements. Below a time line is provided, to guide you to through the design and development phase of a website leading to its launch.