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Three trends that is growing and shaping digital marketing

Digital marketing is growing rapidly and is evolving at light-speed. Despite it’s growth, there are many companies that have yet to fully adopt a digital marketing strategy. Perhaps the fastest way to adapt to these new trends, technologies, and strategies – is to hire a digital marketing agency. If your marketing budget is still heavily composed of above-the-line marketing or relies heavily on broad segmentation, then partnering with an experienced digital marketing agency could be very advantageous. Where is digital marketing heading towards? Below are three trends that are shaping digital marketing: Large Real-Time Data: Marketers now have more access to free and low-cost tools that aggregate and collect data. The prevalence of these tools have allowed marketers to make better decisions on marketing campaigns. From knowing the best customer pathway to knowing what gaps your business has, having analytics have allowed marketers to increase ROI on digital. Old above-the-line marketing had lacked real-time data; with digital, you now have access to real-time data on the efficacy of your marketing campaigns. Relationship Automation: CRM (Customer Relationship Management) software and other customer relationship tools have allowed marketers to automate customer interactions. Whether it be pre or post purchase interactions, these communications can be automated to improve the overall customer buying experience. Businesses can benefit from increase referrals, increase units per transaction, and receive an overall better ROI. Personalization of the Customer Experience: Technology is allowing e-commerce companies to have the ability to instantly and automatically personalize the buying experience of the customer. For instance, various online retailers having “recommended product” sections and “remarketing campaigns” that are solely dedicated to specific...

Website Development Waterloo

Website development can be a very difficult and time consuming task for many business owners and entrepreneurs. Effectively developing a compelling and visually striking website takes a lot of time, effort, and knowledge. Of course, before considering website development you should have an existing website in place, or at least a desire to create one or have one built for you. It could be that you are looking to create a website to help grow your business. Possibly, you are just getting started with an idea for an online business and you need some help getting underway. Websitetoon can assist you with all aspects of website design and development. Website Design Waterloo If you have been considering having a website to expand the reach of your business and build an online presence, Wesitetoon is here to help you get started. No matter what stage you are at with your planning, assistance is available. Get input on the logistics and specifications of building a professional website. Creating a website can be a very daunting task for those with no experience or training. If you are new to the world of online business, no problem! Websitetoon can help and guide every step of the way. Website Development Waterloo Once your website design is taken care of, and the framework built, the next stage is to develop a useful and practical website. Why is website development so important? It is an essential part of getting people, possible clients and consumers, to visit your site. Websitetoon can really benefit your business by: • Increasing traffic • Keeping your site running smoothly • Providing...

Website Design Companies Waterloo

Are you a business owner of entrepreneur in the Waterloo area? Are you looking for assistance designing and/or developing a website for your business? Look no further! Websitetoon provides all the services and support needed to get a professional website up and running in no time. Services Websitetoon offers a wide range of services that cover every aspect of your website design and development needs. These services can help grow your online business: • Web design and development • SEO • Adwords Management • Mobile App Development • Custom Software Development • Social Media Marketing • Franchisor Marketing Website Design and Development Websitetoon can help with the creation and maintenance of your website right from the start, and can provide as much assistance as necessary based on individual needs. Looking for help with the initial stages?Assistance with the creation, layout, features, and functionality are available. Complete support is offered for any design or developmental issues along the way. SEO SEO refers to Search Engine Optimization. SEO is an effective method for getting your website ranked higher in the Google, Bing, and Yahoo search engines to drive more potential customers to your site. This goal is achieved by consistently and continuously adding new, original content to your site. The SEO process can be very elusive and time consuming, which is why it can be huge help to your business to have Websitetoon do it for you. This way you can focus on the daily tasks and responsibilities of running your business. It is all about ranking on that first page in google! Most users and potential customers do not often...

Web Development Agencies Waterloo

If you have been looking to employ a website design and development company in the Waterloo area, you have probably noticed there are a several options to choose. How do you decide which Web Development Agency in Waterloo is right for you? Here are some important factors to consider before making your selection. Cost Company Portfolio Mobile Compatibility Content Creation and Management Consultation/Meeting Set a Timeline SEO experience Do Your Research As with any major decision, it is important to thoroughly research and investigate your options. Keep in mind that you will likely have an ongoing relationship with your website developer for years to come, so be sure to choose wisely. Cost The price tag will always play a role in your decision to purchase a particular product or service. While it is obviously important to stay within your budget, don’t sacrifice quality to save a few dollars. Set a realistic amount that you are willing to spend and narrow down your options from there. Remember that you get what you pay for. Company Portfolio Take a look on each company’s website to see if there is a client list or testimonials to give you an idea of what kind of experience the company has with designing and developing professional websites. If there is nothing listed on the company’s site, contact them to see if they can provide you with some information about who their clients are. Try to go with a company with a proven track record of designing and developing outstanding websites for their clients. Ideally the web design company will have a list of recognizable client...

Waterloo Web Design

Many business owners and entrepreneurs are struggling with a dilemma when deciding on how to create a website to help grow and spread recognition for their business. DIY vs. Hiring a Professional There are certainly benefits and drawbacks for each option. However, in this particular article I am going to focus issues and challenges faced when building your own website with the DIY (Do-It-Yourself) method. In this particular article, I am going to take a more detailed look at issues that may arise with a DIY website and some drawbacks of trying to do it yourself. Drawbacks and Limitations of DIY websites There can be a number of challenging and even detrimental factors involved when you set out to create your own website. This is particularly true for people with no website building experience and little technical training. Some of the challenges DIYers may face are: Poor layout Slow load time Generic templates Unfamiliar with SEO techniques Not mobile compatible No coding experience No call-to-action These are just a few examples of reasons that a DIY website may come up short when compared with a website created by a web design professional. Let’s take a closer look. Poor Layout Look, functionality, and easy navigation are three very important factors in providing an enjoyable and hassle-free user experience. How your website looks, is important for obvious reasons. People are naturally drawn to things they find aesthetically pleasing. If your website looks cheap or too cluttered, people will likely not be inclined to stay and look around. Functionality is also a crucial feature of a successful website. Potential buyers are much...

All about on page SEO

WebsiteToon is among the leading companies that offers SEO services. The content of a page is what makes it worthy of a search result position. It is all about what the user came to see and therefore tremendously important to the search engines. As such, it is crucial to create good content. From an SEO perspective, all good content has two attributes. It must be linkable and supply a demand. If you’re optimizing a page to rank well for a set of keywords, you probably have a checklist to ensure you’re doing things right. There is an issue however on how most SEO’s and marketers approach on page SEO. The following are the SEO tricks that will ensure that your page ranks highly in search engines. Keyword repetition is not a must Many tools, paid for and free, check how many times a keyword is used in a page and in certain elements like Meta description tags. The SEO’s software worlds on page suggestions are far behind Google’s complexity but you don’t have to be. So forget about those SEO strategies of using a keyword four times in every a hundred words. Google cares about how visitors interact with your content. If searchers click on your content but do not stay there, you’ll soon be off page one. Related keywords and topics are essential Raw keyword repetition and simplistic rules will not keep you on top of Google’s organic ranking but correlated topics will. Google wants to see documents that intelligently use phrases and words that connect logically and semantically to the queries of searchers. There are keywords beyond...

Successful mobile app tips nd tricks

WebsiteToon is one of the leading companies that specializes in mobile app development.Entrepreneurs are now going beyond building mobile friendly versions of their websites and venturing in mobile app creation. If you decide to incorporate a mobile application into your business model, you need to include essential features that reflect your brand’s values and persona. It should be noted however that these features of a successful mobile app do not depend on the kind of business you run. Let us take a look at the tips and tricks that will make your mobile app successful. Go deep with your users Your users’ motivations are more important than your own. You will need to understand them at a very deep level and place triggers in their paths accordingly. If you take this into consideration during your mobile app creation, you are bound to have a solid foundation to do user experience well. If you don’t, your mobile strategy is just going to be a waste of time. Plan for the offline experience Our app developers agree that some of the hottest app designs are praised for their usability when the consumer is actually offline.App developers have come up with apps such as Evernote and Workflowy that work seamlessly even when the consumer is not connected to any internet signal. This is a mobile design practice that entrepreneurs and their mobile app development teams should keep in mind as they plan their apps. Know your audience In every field of business, it is very important to know your target audience because it is a crucial step in the marketing and building...

What drives visitors away from your website?

The design of your website can either attract visitors to long for more knowledge about your business or it can actually drive them away thus leading to a loss of potential clients. At times you may have asked yourself what that one thing is that is driving away the visitors. There are several website problems that may be hindering your site’s prosperity and we look at some of them below. Little or no clarity Visitors to your website should be in a position to know where to go and what to do next. In the worst case scenario, where they do not get proper guidance as to where they should go, they will leave and go to a competitor’s website. It is therefore important to seek the best web design services when developing your site that have a clear call to action where visitors can take action to meet their desired goals. Homepage lacking focus When there is a website problem in regards to the site’s homepage and it fails to provide the basic idea as to what it is about and what it has to offer, it leaves visitors with many questions. . You therefore need to be sure that a website analysis is carried out to find out if your homepage explicitly conveys what you do. This will entice visitors to explore extra information and in the best case scenario encourage conversations. Lengthy forms Making your visitors fill lengthy forms can be quite frustrating for them as it takes up a lot of their time. You can try reducing the form’s length and give them something in...

SEO optimized article writing tips

Search Engine Optimization is used in web publishing to increase web page visibility and traffic for a higher ranking in search engines. Writing an article using SEO optimization requires good writing skills to make the article interesting and easy to read. We at WebsiteToon provide SEO services where our SEO experts will strategically place key phrases and keywords in the text and include hyperlinks which will boost the readership of your page. The following SEO tips will be helpful in article writing. Outline your article Articles should be informative and engaging. They should present a new angle on a specific topic. Your article should be entertaining, beneficial or otherwise valuable. A well written article content will attract more traffic which translates to many readers visiting your site. This makes your article more attractive to link marketers. It is crucial to have keyword phrases on your title as they make up an important part of effective content marketing. Make a list of keywords for your article It will be of great help to readers and Google ranking if your article is divided with subheadings since readers appreciate it more when they can read an article with ease. Our SEO experts recommend the use of subheadings, because that way, readers are likely to finish the article and stay on the page for a longer period. Key words and key phrases are registered by spiders which provide SEO services by creating scripts that search engines send out to every page on the internet. Have keyword density Keyword density is the number of times a keyword appears in an article as compared to...

Website challenges for small businesses

Many website designers agree that when businesses, especially small ones decide to take their business online, they are bound to face many challenges. Unfortunately, most businesses fail in establishing themselves online mostly because they cannot overcome website problems and marketing challenges presented by the internet’s massive competition. Below are some of the most common website trials faced by small businesses. Budget limitations In many cases, small businesses have a limited budget and this is because they have not established themselves in their respective industries. Web development comes at a price and the business has to fund the fees for a web designer who will build a website that not only looks attractive but functions perfectly to gain more clients and money for the business. Creating valuable content Once a small business successfully puts up a website, the challenge then becomes generating valuable content which will attract visitors who are interested in searching for the business’s services or products. Creating content can be quite a challenge because it uses a particular skillet. Advanced writing abilities are most important but video content is becoming increasingly advantageous in reaching viewers as the internet continues to grow and change. A website for a small business requires a great deal of time and the expertise of a website designer and not many small businesses have the ability to invest in one so they end up having fluff content on their website. Acquiring audiences If a small business manages to overcome the website problem of content creation, the challenge now becomes promoting that content. One of the best way to promote such content is through...

Undertaking Web Design Project

  Most people are of the belief that website design has to do with getting some words and pictures together that are then posted online. With that kind of notion, many have gone ahead to develop websites that are outrageous and completely inoperable. Much work goes into web design because there are issues of navigation and usability that are involved in the process. What are the signs of a good website Because effective web design and development needs more than just an assemblage of appropriate data that is then posted on a website, a good website needs requisite effort from expert designers. If customers and clients are unable to find what they are looking for, then any effort at web design by the web designers will have been in vain. Part of the work that web developers do is to determine what is being looked for on a website so that they can incorporate what is required to ensure that what is being looked for can be found. Factors that any good website should deal with Web design must also always factor in issues of accessibility including those who have visual and hearing impairment. The latest trend in the mobile internet has made web designers also factor in matters of online internet viewers who use cell phones. If a website cannot be viewed perfectly, then web design must have failed somewhere. Great web design will factor in issues of choice, organization and the presentation of components. Clarity Web design also must deal with issues of clarity and ensure that content is engaging to online viewers. Every aspect of web...

What should an Ideal Website Homepage look like?

  For those looking for new websites or website redesign, it is an excellent idea to point all focus on the homepage. The website homepage serves, as the company’s virtual front door and is the page responsible for the majority of the website’s traffic. Despite its obvious importance many people still do not know how to optimise it properly. The website’s homepage has many roles, rather than just acting the landing page, the web design of the page needs to be in a way that it will serve different audiences from multiple origins. For the page to be useful, the design needs to incorporate these purposes. In other words, the design of the homepage needs to invite visitors, attract traffic, and educate visitors. Should clearly state what company it represents and what the visitor will gain If it is a website for a well-known company, this might not be vital and can be overlooked. The reality is that most businesses need to make sure the homepage answers these questions to every visitor for them to know if they in the right place. If the visitors cannot identify what the business deals in within the first few seconds of landing on the homepage they will not stick long. A headline Any website designers should ensure that a visitor knows what the website has to offer within the first three seconds of landing on the website. This is where the importance of the website’s headline comes in. The headline can only be a few words, but it is the most important copy on the site. Different people visit the website, and...

Introduction to Search and Display Marketing:

  Benefits of online marketing not only improves web visibility, but also helps in targeting right audience. Search and display networks are the two major networks where ads can appear. Search Marketing It is different search engines where user can type text to find answers for their queries (Google search, Bing, msn etc.) These search engines also suggest possible matches based on relevance and keywords used in the query. In case of Google this suggestion is made by Google Adwords, which is an advertising platform to businesses for advertising their products or services. This is an user generated query based advertising and is mainly done by matching keywords in a search query with products or services relevant to that search. It is great because the user has expressed intent. Display Marketing In display network, contrary to the search network the ads are displayed to a network of sites in the form of banners or small boxes when the keywords of an ad match a webpage’s concepts or central theme, it is eligible to show on that webpage (automatic placement). It is more passive form of advertising but has a wide reach to internet users. There is no size fits all. The marketing strategy is not same for every business. Some use search marketing only, some would like to use display marketing only, or some use both. Another benefit of online marketing is measuring return on investment (ROI). As clicks, can be measured exactly including when, where and what were the results. This transparency helps business to revisit their marketing plan and heighten their ROI as these ads are sold on a...

Google High Ad rank With Less Cost

  Google uses a composite methodology to overall rank the ads and determine its position. Google´s methodology is not solely driven by financial bid but also factors like Ad quality and Ad formats contributes to determine an overall score. It is this composite score known as Ad Rank that governs the position of relevant ads related to a query search. To understand this a little bit better let’s use a simple equation, Ad Rank = Financial Bid (1) + Quality of Ad (2) + Ad Format (3) 1. Financial Bid: It is the price that is bid by a provider, to place its ad when a user search for a query relevant to his business or offering. 2. Quality of Ad: It includes three components a. Landing page experience: Landing page is the first interaction of user with provider. It provides a valuable experience to the user and helps in improving conversion rate. It is one of the crucial factors to improve position of advertisement.  Google also suggested some points to enhance user experience by incorporating following: Relevant and original content: Relevant advertise with respect to keyword search and original content direct traffic to provider. Easy to navigate: The ease to navigate provider’s website and making sure the user obtains the necessary information with minimal clicks helps to develop credibility and improves conversion rate. A three click rule can be established to improve user experience.  Under this rule the provider makes sure that the user can acquire necessary information in maximum three clicks. Transparency: it helps the user to understand clearly the provider’s nature of business. How provider´s site...

6 Tips for successful online marketing

Keywords Words which people use to search for products or services without knowing the names of businesses. These words reflect on the function or speciality of the businesses. For example: If an individual is going to attend a birthday party for an infant. And he does not know what s/he should buy, in that case a search on google with ‘gifts for infants’ will provide her/him search results of businesses that specializes in gifts for infants available on businesses like Toys r us, Carter, Walmart etc. Identifying keywords of a business is an important online marketing strategy to place an advertisement at right time, at right place and to the right audience. In the above case the keywords could be gifts+infants, birthday+party+gifts. Responsive design Browsing on mobiles, tablets and iPads provides an ease in accessing information not only during working times but also on the go and during a leisure. A well designed responsive website compatible with different browsers and different platforms ensures better web presence. This will increase the chances of being noticed and picked up by user. Targeting This is another important point in building successful online marketing strategy. Identifying audience is a crucial factor for any business to succeed. Identifying competitors as it could be a potential location to place ads. Age, gender (relevant for gender specific product/services) and language of the audience which helps to place advertisements. Days – Weekdays vs weekends, holidays, occasions, other specials events. Times- Morning, afternoon, evening and subsequent repetitions. Pictures and videos A picture is more than a 1000 words holds true for search engines as well. Pictures improve comprehension...

Guide To Optimising Your Website- Is it True That SEO Cost Can Vary?

  When it comes to SEO, one of the frequent questions that pop up is the cost. People ask if it is true that SEO cost can vary and the answer is yes, it is true. SEO cost can vary and it normally depends on a number of different factors which also vary from company to company. Knowing that SEO cost can vary, the next question is how does one give price for SEO? Factors that Affect SEO Cost To completely understand, it is better to take it piece by piece by exploring the basic factors that affect the cost of SEO. By understanding the role of each factor to the success of an SEO, you can finally fully understand why SEO cost can vary significantly from company to company. One-Time or Ongoing Project? The first thing that affects the cost of SEO is whether it is an ongoing project between you and the SEO Company or just a one-time project. It is pretty obvious that a one-time SEO project cost significantly less to an ongoing project, isn’t it? If you are looking for an ongoing relationship that will extend for a period of time then the basic cost of an SEO will be multiplied to that time. In that case, it means your SEO cost is bigger than that of a one-time project. What is Your Target Market? Your audience is also one of the things that greatly affect the SEO cost. Depending on your target market, you can either have a smaller or larger competition. If it is larger, you can expect that SEO will be more...

What To Expect When working with an SEO Agency

  When your website is barely scraping by and your site’s search ranking is not even in the first five pages, hiring an SEO company is the best solution. The thought, however, of outsourcing SEO service can be quite galling especially if your funds are tight. At first, this idea may seem like a luxury and at times, it can actually offer you financial austerity. Of course, you cannot close the door and expect that the opposite is not possible. Because there are two sides of a coin and so does when it comes to working with SEO agency, it pays to know what may likely happen. It is for your benefit to know what to expect if you work with a SEO agency. For this way, you will also know how to deal with matters that come your way as you work with them. What Do SEO Agencies Do? SEO agencies deal with search engine optimization or SEO, hence the name. SEO is about optimizing your website in order to increase its ranking on search engines such as Google, Yahoo and Lycos. For businesses, to be on the first page of the search engines is very important. That is because it gives them a great opportunity to be selected by consumers looking for a particular product or service. Websites are the tools used to make that happen since your website is basically your address online. But the fact is that your audience will not spend a lot of time looking for a service or product since there are countless of them in the Web. Since that is the...

How To Work Effectively With Website Designers

What does it take to get the most effective and professional-looking websites? That can only happen through group effort on your part and your web designer. Businesses often starts with websites that are less than ideal but time will come that it will need a website that looks every bit professional. But websites don’t just come easy as buying something from a convenience store. The problem lies with the fact that you and web designers typically don’t speak the same language. On the other hand, the idea of learning what web designers do is narrow and steep. Doing so is definitely the best thing for you. That leaves you with only the option of hiring a professional web designer to take care of your domain name. But then, we are back where we started, how exactly are you going to make it work between you and your web designer? Tips on Working with Web Designer and Eliciting Best Work from Them Eliciting the best work from your web designer takes an effort from the both of you. It is not just about you telling them what you need but working together with them throughout the whole process. You must also take the time to select the most suitable individual or team for the job before anything else. Once you have your choice of web designer, here are some tips on how to effectively work with them: 1. At least know the basics All the technological stuff can sound so confusing that you would think it is not of English language. Sometimes, even web professionals can hardly keep up with...

Diversification: tests of corporate advantages

Diversification is not a simple decision. It is a corporate choice that is intertwined with complexity and unforeseen risks. There are a variety of tools that a business can use when determining if diversification is the right fit. Below are three tests that are commonly known as “tests of corporate advantages.” Better Off Test: Diversifying into a new business must give much more than incremental growth. We define incremental growth as (1+1=2). This type of growth does not always justify the risks and potential consequences of a diversified entry. The key is to grow by having synergistic growth (1+1=3). Here the diversification of two businesses create additional value – value that is greater than the sum of its parts. When Blackberry acquired QNX, the total value created was not incremental (1+1=2). Rather it was more synergistic (1+1=3). QNX gave Blackberry entry into a new market: the automotive industry. Leveraging Blackberry’s brand as a leading provider in security, QNX and Blackberry were able to procure large contracts such as Ford. Ford and Blackberry are working together on autonomous cars, and in further developing Blackberry’s Certicom security technology. Blackberry’s reputation and expertise in software security combined with QNX’s secure OS, has enabled them to create strategic value offerings to the automotive sector. Industry Attractiveness Test: It is vital that the new industry that the firm will be entering is structurally attractive. In relevance to Porter’s Five Forces: Supplier Power, Buyer Power, Competitive Power, threat of substitution, and threat of new entrant – how well does your business venture stack? The key measures would for industry attractiveness are: profitability, growth opportunity, and return on investment. Cost of Entry Test:...

Adwords Tips- Optimizing keywords on Adwords

  Working on Adwords account means ongoing optimization of keywords. Keyword Planner tool lets you test the waters before launching it. But no one can really tell if that keyword set is perfect for you. That is the reason we must keep a close eye on keywords and work on optimizing them. Keyword list directly impacts your campaign performance. So, show the user what they are looking for with well researched keywords. Below are Top 5 keyword optimization tips to help achieve better ROI on ads-   1 Don’t Hurry- Once launched your ad campaign, one should not expect keywords to magically bring you the best clicks. There is just not enough data to understand the performance pattern. Give some time for keywords to show impressions and then wait out few days or weeks based on number of clicks and then study the conversion rate and also look into Google analytics “adwords” report to see bounce rate, session duration and such metrics for better understanding.   2 Add Negative keywords- Negative keywords help you prevent making impression on irrelevant search terms. Based on the nature of your keywords, add as many keywords you think is necessary. But, make sure you are not narrowing down the search too much. For example- If you want to capture audience looking for “Women’s summer dresses”, you might want to add jackets, boots, hats, shorts as negatives and perhaps create new campaign to target those goods.   3 Don’t pile up Keywords- You must start with smaller keyword list and let them be the base keywords. Base keywords should be super relevant and best align...

Powerful Facebook Ad Targeting

  Facebook advertising have become increasingly popular recently. Businesses have started to realize it’s potential to gain client base and increase brand awareness. Facebook ads have various promotional objectives to choose from. You can create a campaign to drive traffic to your website or gain page likes or video views and much more. Apart from being able to create interactive ads with images, graphics and videos, you can make sure your ads are being served to the right audience. You can choose your demographics and detailed targeting to help ensure your ads are reaching right people. Below are some of the targeting methods that will largely help to capture right audience- Targeting by work industries This is specific targeting feature that will allow you to target specific work industries. Let’s assume you are running ads to get Facebook likes for your Project Management software, you might want to specifically target Marketers, IT firms, Sales Department etc. This feature combined with targeting Job titles can prove very successful. Life events targeting Based on your business and nature of campaigns, use this feature to target people at specific interval of time. You have the option to target newly weds, recently moved, new at job etc. This feature combined with other interests can bring in relevant traffic. It usually pertains to specific businesses, for example you are a flower company, running ad campaign for wedding flowers. You would want to target engaged and newly engaged to book you as wedding florists. Demographic targeting Education Level This feature can be very useful for certain businesses. Facebook has categorized demographics based on the level...

Why blogs are essential for SEO?

  SEO is not an easy thing to understand. There is no one single trick to rank high on Google and nothing is a sure shot! There is no doubt that SEO takes a while to act. However, done right it can be less complicated and more effective. So stop wasting your time on things that won’t work and focus on more promising activities.   They say “content is the king” -It is indeed. Keeping your blog updated is what never fails in terms of SEO. There are few more tricks to bag that #1 spot for your website.   1.Fresh content Keep on bringing fresh content to the website, don’t just leave outdated Blog to be indexed by search engines and further affect your SEO negatively. Google and other search engines look for unique content on your website and if found, they reward you better organic positioning. So, work with your content writer closely to add new and relevant posts.  2.Links If your blog article has good number of outbound links, Google will appreciate your effects of providing users with essential links for better understanding. Same goes with inbound links, relevant links leading back to your website provides credibility. However, link buying is strictly forbidden by Google and can lead to penalty. Read more about Blackhat SEO HERE 3.Keywords Adding content is just not enough, Is your website descriptive enough? If you are an auto repair shop, Is it clear from the content what services you pertain to? Make sure you have relevant keywords in the content to help search engines understand your business. When made a search,...

What to Expect When Working With An SEO Agency

What To Expect When Working With An SEO Agency Just like any other form of marketing, SEO doesn’t guarantee results. Primarily because no one can quantify with absolute certainty how consumers will respond to a given form of marketing. Yet, when done properly, the results are immeasurable. It is such uncertainties that bring forth expectations since as a business owner; you need assurance that your SEO agent is taking every available measure to improve your site rankings. Thus apart from affordable SEO services, here are five things you should expect from your ideal SEO agency. Use of acceptable guidelines Google and all other search engines have set guidelines that experts have to follow when ranking sites. Nevertheless, desperation to ascend to the top on the first pages of these search engines has seen many SEO firms result to unorthodox, “black hat” techniques that violate the guidelines. Such techniques may see your site penalized by Google and falling into the ranking abyss, never to recover. It is, therefore, paramount to make it clear to your SEO agent that you expect absolute honesty in the ranking process. The use of best converting keywords It is one thing to have a great website design and quite another to sell it out to potential customers. You probably understand this and have come up with a given keyword or phrase around which your content is centered, but your site conversions are still small. This, therefore, informs the necessity to engage a professional SEO expert. As such, you expect your agent to have a broad range of keyword generation tools that enable them to capture...

Facebook ads: Tips for success

  Facebook ads have been around for a while now. But advertisers have started to realize it’s true potential only recently. According to recent research, 22 percent of small businesses have used Facebook Ads, and 65 percent say they would use Facebook Ads again. Facebook ads have come up with some amazing features and tools in the recent past. A little tweak in the strategy can help get better return on investment. Here are 5 tips that I find to be extremely useful- Choose right Audience– First things first, knowing your target audience is the key here and developing marketing strategy around it. Your ad can be all fancy and have big budget but what for? Showing ads to wrong audience will impact your ROI (Return on investment) and ad performance in general. One of the best practices is to target followers that like brands of similar interest as your business. Once you have enough performance data about your demographics, you can choose to create a custom audience. You can upload a “custom audience,” a CSV file of your customer database or list. That way you are targeting existing customers hence improving your conversion rate. Catchy Image/video thumbnail– First thing most people will notice your image and not headline. People are likely to click interesting/ colorful images compared to basic brand pictures. For instance- You run a coffee shop, you might want to choose a great shot of steaming hot coffee with a doughnut (YUM!!) instead of your brand logo. Make sure the ad copy doesn’t have unnecessary text. Facebook doesn’t allow more than 20% image text anyways! Use...

3 Ways to Market through Instagram Stories

  Late 2014, was when I first discovered Snapchat. All my classmates were using this ephemeral photo-sharing app and I wanted to get on the bandwagon to see what the fuss was all about. Snap chat currently stands at 150 million daily active users. Instagram another photo sharing service was also at its all time high and today stands at 400 million active users.   Instagram however, recently upped its game and introduced “Instagram Stories” that was launched early last week. Its concept is very similar to Snapchat. On Instagram Stories you can share updates that last for 24 hours. Brands are more likely to choose Instagram as a medium to advertise due to its 500 million active users and access to Facebook’s 3 million advertisers.     Here are 3 ways you can use Instagram Stories to your advantage:   Have Fun! As a brand you can now use Instagram stories to produce original, creative content that will engage your users. You can even use it to get an idea as to how many people watch each of your stories and develop a target market accordingly.     24 hours   You can use the 24-hour time limit to try out experimental content to see how your followers will react to content.   Testing Content   Did you know the Instagram stories allow you to choose to feature a part of your story on your main profile? That’s right you can actually test the content to see if its worth being a part of your final story!          ...

5 key elements of great blog design

I hеаr the same question over аnd оvеr… Whаt makes uр gооd blog dеѕign? Whilе whаt mаkеѕ uр good dеѕign can trulу be a реrѕоnаl рrеfеrеnсе, I would like tо think that thеrе аrе сеrtаin еlеmеntѕ thаt аlmоѕt еvеrу grеаt blog dеѕign has. Many individuals аnd companies аrе nоw diving intо thе world of ѕосiаl mеdiа аnd social nеtwоrking. For mаnу, thiѕ mеаnѕ creating and running a blog thаt iѕ updated frequently. These blоgѕ аlѕо uѕuаllу inсludе rich, high ԛuаlitу соntеnt. A соmbinаtiоn оf the соmраnу’ѕ rерutаtiоn and thе соntеnt роѕtеd tо thе blog, аѕ wеll аѕ the feedback and ѕосiаl орроrtunitiеѕ рrоvidеd, will drivе customers аnd сliеntѕ tо a site. But thiѕ is not always thе саѕе. Onе of thе mаjоr fасtоrѕ in kеерing a viѕitоr оn your site is blоg dеѕign. Wе’vе аll had the miѕfоrtunе of visiting wеbѕitеѕ that have bееn difficult tо navigate. Yоu might аlѕо have seen ѕitеѕ thаt are cramped with tоо muсh material, оr thаt uѕе blog design еlеmеntѕ thаt are ԛuitе frankly painful tо behold. It’ѕ nоt much fun tо have to рut оn a раir of sunglasses tо bе аblе tо blink уоur wау through a website replete with flashing imаgеѕ and сlаѕhing color combinations. Here is a liѕt оf thе “muѕt have” еlеmеntѕ if уоu’rе lооking for the bеѕt blog design. Structure Structure оnе mаjоr blоg dеѕign fасtоr уоu ѕhоuld keep in mind whеn рutting tоgеthеr оr uрgrаding уоur соmраnу оr реrѕоnаl blog dеѕign is nаvigаtiоn. Thе main content, which usually соmрriѕеѕ thе nеwеѕt роѕtѕ, аnd bаѕiс infоrmаtiоn about your company, аrе еѕѕеntiаl еlеmеntѕ tо уоur blоg website. Enѕurе...

Optimise your word press website in 5 ways!

Wеb орtimiѕаtiоn iѕ thе process оr rаthеr ѕеriеѕ of рrосеѕѕеѕ that when саrriеd оut well will еnѕurе that your ѕitе iѕ ѕееn bу thе people who nееd tо see it -уоur customers. Many buѕinеѕѕеѕ will seek оut companies whо are еxреriеnсеd in thiѕ аrеа tо орtimiѕе thеir ѕitе. Mоѕt charge vеrу lаrgе amounts оf mоnеу to gеt уоur ѕitе promoted in the rankings with оngоing rеtаinеrѕ to keep уоu thеrе. Yеt most of the techniques and рrосеѕѕеѕ uѕеd аrе rеlаtivеlу ѕimрlе tо саrrу оut аnd givеn thе right level оf соmmitmеnt, an оngоing ‘mаintеnаnсе’ programme will keep уоur ѕitе there. This рареr iѕ all about how you can gеt уоur ѕitе tо thе tор of thе ѕеаrсh engine rankings and ѕtау there. Thе wеb iѕ соntinuаllу сhаnging аnd nеw idеаѕ such as blogging and social networking and оthеr ѕо called Wеb 2.0 tесhniԛuеѕ аrе constantly bеing intrоduсеd. (Fоr thоѕе оf us who аrе реrhарѕ nоt aware Wеb 2.0 iѕ NOT thе next vеrѕiоn of the internet but rаthеr a collection of tools аnd tесhniԛuеѕ thаt аrе nоw being uѕеd on thе Internet, two оf whiсh I hаvе mеntiоnеd аbоvе.) Cоmраniеѕ ѕuсh аѕ Gооglе, MSN, Yаhоо аnd оthеrѕ аrе аlwауѕ lооking fоr wауѕ to inсrеаѕе revenue. And thе wау thеу ѕеаrсh fоr websites аnd indеx thеm in thеir оwn dаtаbаѕеѕ changes frеԛuеntlу. This mеаnѕ thаt if уоu dо nоt keep on tор оf mаintаining thе position of your website, you will decline in thе rаnkingѕ. We will dеѕсribе hеrе the ѕеvеn mаin steps thаt уоu should соnѕidеr in оrdеr to орtimiѕе уоur wеbѕitе. Hоwеvеr bеfоrе wе start, do you knоw...

Franchise Marketing Spotlight

We’ve recently done marketing for one of Canada’s fastest growing franchisees. Galito’s Chicken – is a leading flame grilled chicken franchise in the world. We’ve been given the opportunity to be their Canadian Marketing Vendor. We assist the entire franchise network in Canada, as well as Franchiser initiatives. Our entire team is excited and happy. They truly have one of the best tasting chicken!     To see what we did visit our Featured Project of the...

How to Increase Google Adwords Ad Rank?

If you are A PPC master or a beginner handling ads for your own business. Your main goal is to increase visibility to the users, that directly impacts Click-through -rate(CTR). High bid is not a long term solution for better ad placement. There are many factors that contribute to achieving high ad rank position besides bid amount. Google rewards relevant ads with better position.

5 Things I learned while working in a Digital Marketing Agency

Graduating from a Marketing Management program I had an idea of what I wanted to do. ‘Social Media’, I thought I would be perfect, considering every minute I’m scrolling my Instagram feed or refreshing my Facebook. Perfect. This was going to be my career path. Little did I know all that was going to change. I joined websiteTOON as the new intern, and I was put through a rigorous two months of training (learning) SEO or Search Engine Optimisation. I learnt that ‘social media’ was only a tiny aspect of a bigger picture that was Digital Marketing. It’s been a fun-filled, continuous learning experience since that fateful day in September, I thought I’d share five things working in a Digital Marketing Agency has taught me.

What are the Perks of Having a Good Online Marketing Service Provider and Software Development Agency?

Are you looking for an effective and reliable Google ad management that could give you venture on your business? Today, online marketing services are meant to raise the business opportunities for a website. It is said to be the most vital means for an online business, which has to be checked out for an online business. Buying and selling anything on the web calls for taking on an online strategy that is the most effective.   Web Design Some will find many benefits of acquiring good web design professional to do the job for them. At the first place, acquiring a god and well-designed site could have a positive impact on anyone’s business. In addition, the degree of technology today, which is utilized while designing a site, varies on several factors. A good web design will enables anyone to be creative, given that anyone needs to be creative at the same time describing their services and products. Acquiring a good service provider will open more opportunities when it comes to handling with potential clients.   SEO and Digital Marketing On the other hand, some people never know what they are going to receive once they invest from search engine optimization and digital marketing. Based on the manner search engines appear to be growing and developing, it is not just that SEO would cease in order to be effective. Video and audio searches depend on the keywords, thus the link reassures the continued process of those SEO techniques as long as it is present.   Custom Software Development Having a cursory sight of at the popularity and number of companies...

Project Timelines- Planning for success with WebsiteTOON

When we sit down with our clients, the question we are invariably asked is, “How long does it take to build our website?” The timeline depends largely on the following:
(a)The size and scope of the project
(b)How quickly the client responds to requests for feedback and approval.
Most of the websites we complete are within the timeline of 4-6 weeks. However, there are many other factors involved that may vary timelines depending on the project requirements. Below a time line is provided, to guide you to through the design and development phase of a website leading to its launch.

Top 3 Digital Marketing Trends you need to follow in 2016!

  2015, was a fantastic year for digital marketing. The year saw a surge in the use of mobile apps and social media had become an alternative to search engines like Google. Did you know 74% of consumers rely on social media to making a buying decision? Check out this year’s trends to stay ahead of the game. Video: Looking to build your brand and engage your customers? Video is the way to go! I love watching minute long videos on easy recipes or even a make up tutorial! (I’ve spent two hours doing this). Currently, social media networks are heavily investing in promoting videos, and will continue to do so in the years to come. Big companies such as CNN, People Magazine have raised the bar by creating “mini ads” on platforms like Snapchat. Consumers will slowly move away from going on Youtube, to try search for how to use a company’s products, and they will begin to expect that the company’s website, or social media will have its own videos to show how a product works. Mobile: Last year, there was a rise in mobile traffic versus desktop users and after Google had come out with what I’d like to call the “Mobile Armageddon” where in it rewarded SEO that was optimised for mobile. This year, mobile will completely surpass desktop and marketers should be ready to prioritise mobile as a medium of marketing. Social Media: Revising your social media strategy will probably play a huge part in boosting your SEO rankings. In this day, every company has some form of social media presence. Social media has...

Why Social Media Marketing is important for your business

Have you ever considered or are considering whether or not you want to venture into social media marketing for your business? The entire marketing landscape has changed with the implementation of Social Media, this opened an array of new avenues for marketers to take advantage of. Social Media allows us to share content with potential buyers/clients within a matter of seconds, Social Media is a powerful tool and here are some things to consider if you plan on implementing it into your marketing strategy. Driving Traffic Social networks make the top of the list when it comes to increasing traffic to your website, it also is the best referral for time spent on a site. Search engines use to be the main source of driving traffic to a website and marketers would allocate all their time and money there. It dynamics have changed and Social Media is a force to be reckoned with. SEO still exists but it most definitely has shifted more towards Social networks. Engagement What’s amazing about Social Media is that it allows you to interact freely and quickly between a business and their customer base. It allows businesses to communicate and engage with their customers in a positive way to increase brand awareness and this can also develop quality brand image. This allows a brand to take on a personal role and become a part of the conversation, to interact on the same level and engage the online community. Branding Branding plays an important role on social media, your online profile allows you as a business to create a personality and be perfectly unique to...

Google No Longer Supports API – Beware Google Partners

Heart Breaking News for some Developers Google has recently announced that it will no longer support certain API’s (Application Processing Interface). This is huge for some Google Partner’s and Developers who rely on using Google Technology. Some of the API’s are: Google Patent Search API Google News Search API Google Blog Search API Google Video Search API Google Image Search API You may want to learn more about Google Developers from their website. What is the take away? Be careful when relying on other third-party giants to help you build your software or product. These giants are a very powerful resource; and this is both a strength and weakness. As you become dependent on them, the potential detriment of them no longer supporting the API will increase. The long-term solution? The key is to invest in developing proprietary technology that your company owns and supports. Sure this might be expensive, but if your looking to invest and be a serious player in what you do, then it’s probably worth the...

Asp.Net Vs PHP

Simple Introduction to ASP.NET as defined by ASP.NET developers First of all, ASP stands for Active Server Pages. ASP.NET is a Microsoft developed open source web related language developed for the creation of dynamic and interactive web pages. It was developed by Microsoft not only for dynamic web pages but also for other web based applications and functionalities. But on the other hand, PHP that is also known as Hypertext Preprocessor is also a widely accepted open source multi-purpose language that is also suitable for web development. The journey of ASP.NET development took four years of beta releases, trial versions and consequent improvements to get to a widely accepted stage. The period of this developmental stage spanned between 2000 and 2003. It is after this regular assessments and improvements that ASP.NET software became a complete tool for ASP.NET developers. Microsoft promoted this language before, during and after the full development. This may be the reason for its quick acceptance and the emergence of numerous ASP.NET development companies. What Attracted ASP.NET Consultants to the language According to ASP.NET Consultants, there are several reasons for the world wide acceptance of ASP.NET over PHP and other scripting languages. The first reason is that it requires little codes for a complicated application and this saves development time and even makes it run faster. Since the cost of developing any software depends on the amount of code required and the amount of time required, this advantage reduces cost of development. What makes this possible is the offer of a big class library that has vast frequently used functions and sub-routines that do not need...

Custom Built Software Versus Off The Shelf Software

Running a business requires taking tough and important decisions that may have financial apart from other effects in the long term. Investing in off the shelf software that is immediately available and cheap may cost the company in the medium term leading you to invest again in building a customized software solution if not well thought out. Both off the shelf and custom software have their pros and cons and depending on what the circumstances of your business dictate, you may have to take a call. Listed here are some pros and cons of both. The pros of “off the shelf software:”  Such softwares are relatively cheap as the cost of production is distributed over large number of users.  It can be a sophisticated tool since the revenue from a large consumer base can be invested in its development  Software literature is easily available as there are other users using the same thing  Saves time as you don’t need to design or develop it   Now for the cons for “off the shelf software:”  The software is built generically and is used by a large number of different users. Like Word is used by college students, professionals, stay at home moms whose needs are varied and unrelated.  The organization has to alter the way it works in order to fit in, instead of the software fitting in with the existing technology in your company  The software may be huge and contain features that the company never requires and uses.  If you have trouble with the software, you are up against a faceless...

Custom software building challenges

In the current startup ecosystem that is upbeat with new businesses taking birth every other month, newer and innovative ideas of businesses are being seen. Everyone is taking to the internet to deliver their services or products. And the increasing penetration of mobile that allows the use of internet has led to newer types of software called apps. An app is a type of software that can be used to perform a certain task. Softwares that can be accessed on desktops and laptops are called applications, whereas on mobile they are generally referred to as apps. Custom software is crucial to success! Startups cater to niche needs or some businesses are even creating a need where there were none. Some of these businesses are growing at a steady rate, year on year. As a business grows, the need to scale the system also arises. Does your software have the capacity to scale with your ever growing needs? Will it be productive to buy ready made software that everyone else is using to offer something that is very different from the market?Most CIOs would disagree. Automating everyday functions like hiring, scheduling, reporting, liberates you from having to spend hours doing things that can very well be performed by tools, freeing you for other more productive tasks like decision making.Using custom software is the right approach to bridge the gap between simply delivering a good service and differentiating yourself from the rest of the pack while still doing the same thing.Facebook Inc. CIO Tim Campos agrees that to improve organization efficiency, customized tools are the key. Custom software development or developing...

How To Choose A Good Asp.Net Consultant

Consultants are risk takers. A good consultant has to be a highly skilled developer with good communication skills. The quest to finding the right developer for your project can be a daunting one. However, you need to understand that you need someone who will always be available to answer your project needs. When you want to create certain applications within a short duration, a good consultant must be comfortable and reliable in carrying out the job. Before you can pick any asp.net consultant, you have to understand that he is a good researcher because you will always look to your consultant for advice. Obviously an asp.net programmer does not only program but also, is a mentor, advisor and leader on a specific project. Since asp.net is a preferred language as it has a perfect combination of design and functionality at low development cost and time, it is evident one needs to choose a consultant who can deliver specific results that meets your objectives. Objectives What do you want? You need to be absolutely certain of what your requirement is before you start looking for a consultant who satisfies the requirement. What is your budget? Calculate your budget and find a consultant who can design a plan which suits your budget. Factors to consider when choosing your asp.net consultant 1. Experience. The more the experience, the more reliable asp.net development companies and developers are. This is because a long stint in the industry infers that they deliver values consistently. You can check developers for their credentials and technical skills in handle .net projects. A developer should have no less than...

   Various Online marketing tools and analytics

                                                 In a globally networked world, the importance of online marketing cannot be underscored enough.Businesses have long back realized the importance of using the virtual space to communicate, engage and connect with customers. Due to its immediate nature, online marketing allows one to receive instant feedback on various aspects of their business.With the medium, there are different marketing techniques that companies may employ – from startups to multinational conglomerates. A considerable amount is spent on digital platforms and it is natural that companies would look for an ROI commensurate with the spend in terms of campaigns. Web Analytics provides metrics such as page load times, page views per visit, and time on site and is useful to a webmaster for the purpose of understanding and optimizing web usage. It allows companies to use the data in a meaningful way to minimize wasted dollars.However, it has been found that web analytics alone cannot deliver what online marketers are looking for. The answer to their need is marketing analytics. While web analytics provide data with respect to the performance of a web page, marketing analytics in addition to data from the web, provides information from sources such as email, social media and even offline events. Marketing analytics consider the prospect, lead or customer its focus and is hence people-centric. There are different online marketing tools available in the market today. Marketing analytics helps understand evaluate the effectiveness of the marketing effort.  From the information that they get to...

Using a custom developed Content Management System

  Yours could be a business that employs internet as a marketing tool. The website you have custom developed for the purpose is the centerpiece and the CMS is at the heart of it. A Content Management System is important for your website and must be an important consideration when you decide to use your website to market. What is a CMS? A CMS is software that stores website content, allows you to edit it, enables multiple administrators to login to collaborate on updating the website. It is advisable to go for a CMS instead of getting developers to code a website for you. When you need changes, you needn’t depend on them to get it done. You don’t need to be a pro in HTML either. Websites built using CMS keep the content separate from the design. So, in case you wish to make changes to the design in future, you can be sure that the content remains safe. In addition, there is a community of experts who can help with any queries you may have. When you decide to invest in a CMS, should you buy off the shelf or custom build one for your specific needs? An off the shelf product will reduce the time to market your product since you can get it right away by paying a small sum. There are plenty of options to choose from. WordPress, Joomla, Magento are big names that offer feature rich interfaces, revision control, indexing, search and retrieval. These softwares have their advantages of which the first is that they are mature. They include features such as user...

Asp.Net And Its Cost To Develop

Misconceptions about ASP.NET development Over the years, as great as ASP.NET is, it has been fraught with several negative misconceptions. Some of the misconceptions surrounding ASP.NET are; it is closed, ASP.NET development is very expensive, ASP.NET consultants and ASP.NET developers are liars. They will never tell you the plain truth about the tool. Another big misconception is ASP.NET is not suitable for a large network with a huge database. It is rather unfortunate that most of the people propagating these misconceptions have not even tried it. So many people have been misled by these unfounded and unsubstantiated misconceptions. The truth is that those that promote these misconceptions actually do so because they have a problem with Microsoft. Misconception: ASP.NET development is costly A couple of the misconceptions of ASP.NET software have been countered in this article with the truth gotten from ASP.NET development companies. The one that has been thrashed thoroughly is the misconception of being expensive since that is the most widely accepted misconception about ASP.NET Mississauga. Saying ASP.NET development is expensive is not only misleading, it is even a relative term. A product that is very expensive for an individual may be affordable to a company. Another perspective to it is the usefulness of the product or service. For instance, if a product costs $100,000 and it will help a company save $500,000 every month, is it still expensive? In whatever terms you want to put it, if you already have a Windows based computer, then ASP.NET is very cheap for you. Most proponents of ASP.NET being expensive actually base their argument on the fact that Microsoft...

Asp.Net: A Quick Look At Its Security

ASP.NET has done wonders for the digital world, helping connect businesses and people faster and more efficiently. And thought this system works incredibly well; every system has a weakness. The main problem is not that these weaknesses exist – there will always be a weakness in even the most sophisticated system -, the problem is that this weakness allows others to manipulate the system by downloading files within ASP.NET software application like the web.config file, which has valuable information, or even get sensitive data that was sent to a client. This poses a large problem on many fronts: since hacking and the theft of sensitive information is almost too common place at the moment, putting people and businesses at risk. ASP.NET developers and ASP.NET development companies are working hard, creating patches in order to secure these vulnerabilities. NET developers from all over the world are working on ASP.NET applications and coming up with viable security. One has to understand that many sites want users to be able to access them, site such as eCommerce, online email, forums and social networks employ authentication to verify the identity of the user so that access is restricted to specific users. APS.NET software: APS.NET software has a MVC application for security that has two mechanisms: Forms Authentication, and Windows Authentication. Through form authentication, ASP.NET consultants provides an input form where users input username and password. It can be customized, so developers can dictate where to sign in, how credentials are validated, and stored. ASP.NET software can use cookies created from the login verified by the user so there is no need to sign...

What Are The Top Strengths Of Asp.Net?

Janice is taking classes to learn how to design websites, there is a lot to learn of course and her professor has just given her an assignment – come up with a dynamic website or web application that will knock his socks off. She’s heard from a couple of fellow students about an APS.NET Missauga training class being offered at ctc TrainCanada. The classes offer training from certified Microsoft trainers. Her friend Josh communicated to her some encouragement from his experience taking the same training at ASP.NET Toronto. He goes on to enlighten her about the many strengths within the ASP.NET software. He explains how ASP.NET has become the default platform to develop vigorous, accessible commercial-grade web applications and how the ASP.NET consultants have shown him how to develop his own vibrant web service. What is ASP.NET Software? The simplest method to explain it is to begin with is it is a free open-source server-side web application framework that helps programmers to build superior standards-based websites, web applications and web services with HTML5, JavaScript and CSS3. It give widespread access to web projects which include the ability to make successive improvements to those projects by anyone. The ASP.NET development is a product of Microsoft. There are numerous strengths within the ASP.NET software and those ASP.NET development companies have shared what they feel are the greatest strengths within the application framework. It increases performance with accumulated code, allowing the program or set of programs, to allocate source code written in one program language into another program language which often has an object code. Having multiple language development within is necessary...

Benefits of using Online Marketing Agencies

  Internet or online marketing has become an important part in order to increase productivity of business. Most of business owners debate about hiring staffs or online marketing agencies for the required service. It is always better to go with an agency. Due to use of an agency, it becomes possible to sit back in the chair and enjoy online marketing benefits easily. Difficulty can be seen to extract time for the marketing of a company. Therefore, it is better to rely on the experts from the agency. Following benefits can be obtained by hiring a reputable and trusted internet marketing agency. Cheaper service In order to complete a job, online marketing agencies may charge about $ 3000 per month. Due to complex nature of the job, it can be increased further naturally. Through an experienced and professional team, requirements of an organization are fulfilled. Therefore, disappointment cannot be observed in due course. Minimum 4 to 5 people must be included for each project of online marketing. It generally comes with a cost effective price. Therefore, issues are not observed with the budget. Managing data for online marketing Due to presence of lots of clients, it has become quite easy to collect the data. Technical insight can be added to the work in order to create an effective marketing plan. Knowledge accumulated while working with the other client can be added to the periphery of organization naturally for desired result. Through collaborative work, success can be guaranteed easily. It has certainly played an essential role in the selection of an agency. Utilization of experienced people Through expertise of the...

How Does Asp.Net Work

ASP.net is a common word on many developer sites and major news resource channels. The ASP.NET software came up as an updated version of ASP that introduced a new generation of web development. It allows for the use of a programming language such as C# or VB.NET which is fully featured to enhance easy creation of web applications. ASP.NET and Its mode of operation The limitation of the Internet to bandwidth as well as the general use of multiple browsers by every person necessitates the continuous employment of HTML by all as everyone’s choicest mark-up language option. This implies that the amazing features that characterize a fully fledge windows application are still far from experiencing them on web pages.   However, the introduction of ASP.NET has made it possible to create amazing web applications with flair of creativity and little skill. As is the case with normal applications, all codes can be processed on the server through ASP.NET. Meanwhile, the resultant HTML is returned to the client by the server as soon as ASP.NET code is duly processed. JavaScript can be used to enhance or promote an easier and quicker browser experience if it is supported by the client. ASP.NET has always tried to encourage authentic Object Oriented Programming (OOP) on the Internet, despite the fact that HTML still stands as the limiting factor.   How ASP.NET Mississauga Operates   Basically, ASP.NET Mississauga is designed by Microsoft for web development as an open-source Web application framework that is used to create dynamic web pages. With this application, programmers can also build dynamic web applications, web services, and web sites....

He Finally Discovered What’s Needed For Building Custom Software

David is starting his own marketing and software application firm in the Toronto and Mississauga areas. The first step is making sure his business has a user friendly unique website, because as everyone knows, a business without an online presence is a business which stands to lose not only money but potentially its current clientele. He has decided to use ASP.NET software to build that custom website. The first step in finding the best programming software for building his site was imperative, so he has done enormous amounts of research on the different options available for his company’s website. What he has learned from his research as well as personally talking to business associates is, ASP.NET development has made great strides in creating easy to use and beneficial software to make even the newest web designer and programmer an expert. The fact is was developed by Microsoft is definitely a plus! David asked those who have used this software what the benefits are to using it for the building and development of his own custom software for his website. He asked two questions. Why use ASP.NET development for building custom software? He discovered that ASP.NET developers have worked to make sure their software will enhance and work well with other types of software including Visual Studio Design. This is something needed for anyone building their first web site and who needs software that allows integration with the Visual Studio Design software. Visual Studio allows programmers to visualize their application’s structural scheme and permits the ability to graphically see and design their individual web page layouts. Making it possible to...

Digital Marketing Trends Direct from Google

Below is a quick report from Google Partners Program. websiteTOON is a Google Partner based in Mississauga and Toronto.     Internet usage: 79% of the USA population use the internet daily for personal use. When looking for information, 67% of the USA search online first. Smartphone vs. Computer: 26% of the population use smartphones more than computers, with 72% on mobile and 85% on computers. Weekly smartphone activities: 50% of the public use search engines weekly 42% check emails on their smartphone weekly 52% do social networking 41% watching videos online 41% look for product information Awareness Advertising raising product awareness: 39% of buyers became aware by television adverts 18% via online advertising 10% in a magazine 10% in store 2% through radio Before purchasing a product, 55% of the population research online. Research time prior to purchase: 21% of people research moments before 14% hours before purchase 12% days before 14% weeks before Purchase Behavior Purchase decisions: 36% use a search engine to research prior to purchase 18% research retailer websites 21% research brand websites 4% search social media prior to purchase 26% of the population get ideas and inspiration online, 50% compared products and prices online, and 24% looked for opinions and reviews. Savvy shoppers: 38% of shoppers research online when out and about for the following reasons: 33% to plan an activity 25% as a particular product / service was needed 14% to search for nearby shops /businesses International purchases: 29% buy internationally due to better availability 30% due to an appealing offer 21% due to better conditions (service or price) 31% of people have...

Tips to Rank Faster In Search Engines

Boosting Rank is not solely about getting traffic .You need to sustain as a brand which requires consistent approach in link building. Many visitors may come to your website but what counts is the considerable amount of time that they are likely to spend on your website. How you can become a Google SERP performer?   Prioritize Content Deliver quality information to your visitor through your website and weblog. Informational content is much shareable over general topics which contain less or no information at all. Use descriptive texts (not more than 60 characters) for the site’s title tag. This will enable search engine listings to track relevance of your site’s content and your website will be displayed in as many searches as possible. Establish Yourself as Expert Ranking in search engine is no big deal if you know how to follow the right approach in establishing yourself as an expert in the relevant field. You can do this by having a customer-centric approach. Any professional give preference to his customers. Make your website focused on a particular niche and make it easier for your target customers to track it. Involve yourself in each discussion that your customers start, give relevant points and create a healthy environment for them. This will again help in dragging more targeted customers or visitors by positive “word of mouth” which spreads like fire over the World Wide Web. This will help you in establishing yourself as an expert in the field and your website will rank a lot many times faster in the search engines. Whatever you do, keep growing in search engine rankings...

SEO Strategies to Focus in 2015

SEO world is ever changing, ever changing are the techniques! You got to tighten belts for the upcoming SEO challenges during rest of the 2015. Are you ready to review your SEO aims strategies and approach. Google has already released 13 updates during 2014 and is more likely to make a bigger impact on websites performances with its newly released updates. It is always better to be prepared beforehand than regretting latter! 1. Mobile Optimization Mobile traffic has taken over desktop sales today! It was showing signs since 2012 and now the market hugely witnesses a large number of mobile users who use their mobile devices for internet browsing. Therefore it validates for increasing mobile optimization efforts. Google highly recommends the use of responsive web design for tapping mobile audiences. It greatly emphasize on offering exceptional user experience which can be rightly answered by none other than responsive websites. Marketers are encouraged to shift their focus towards mobile optimization via introduction of mobile marketing campaigns. 2. Search Pattern Broad keywords aren’t fashioned for 2015. These aren’t too expensive but also fail in attracting targeted traffic. Marketers should focus on targeting long tail keywords by studying the appropriate search pattern for their targeted audience. Long tail keywords results in lower competition and are great in producing desired results in term s of sales leads. A keen study on the market behavior and search pattern would be an add-on in suggesting the right keyword strategy for today’s online marketers. 3. Earning don’t just build links One thing that remains constant even in 2015 is the value of inbound links. Try not...

Mobile’ize Customer Service: Way to Get Mobile!

  Introduction of mobile apps, smart phones and speedy internet connections have changed the way mobile marketing was done earlier. Now the same is more focused towards gaining extra brownie points by using it as a customer service medium. With mobile devices customers can interact anytime and anywhere to the customer service cell of a brand. Hence it gives establishments to connect directly with their existing as well as potential customers. Compnies today are taking greater advantages of mobile communication channels for providing 24X7 availability to its stakeholders. The mobile communication approach has gone too far in terms of offering customer service. Here is a short insight on how companies are tapping the right audience through effective mobile customer service. Customer Engagement Mobile channels have increased in number since these come integrated within the mobile apps. These along with the older ways of mobile communication like email have taken the mobile marketing through leaps and bounds. Consequently companies are able to keep customers engaged in various different forms ranging from social sharing to discussion forums and grievance cells. Many companies have gone too far in terms of starting online communities for their own brand that handle various customer issues, offer discounts, share announcements and even the revenue reports to keep things open for the end users. The very approach has led the mobile marketing campaigns by storms. Customer service via mobile devices was an impossible thought. Today it has become just a matter of few clicks or taps on your mobile screen and you can communicate with your client base in a real time environment. Use of text messages,...

SEO Trends That You Should Follow

One of the most common questions within the online marketing world today is “Is SEO dead? It is undeniable that the SEO landscape is changing. You have the right to pay attention if you are an entrepreneur and relying on a strong online presence to connect with your customers. For instance let’s talk about Google, it is taking a very hard approach. Poor quality content, Shady link building tactics and bad designs are just a few of the factors for the penalization on the websites. This can give hugely negative impact on your business and it is very simple to understand that what worked for you in the past might not work for you anymore. THE SEO TRENDS   3 pillars of SEO There are 3 core components for a strong SEO strategy which are social media, content and link building. In the past few years something which has become more pronounced is the relationship between these 3 elements. According to the needs of the audience the content must be laser focused and it should be honed to drive the specific generating actions. Your reach is amplified by the social media and it is a signal for the search engines that your content is valuable to the users. The links from high quality sites refers that you are a trustworthy and a solid site. Every thing goes good by writing high quality and original content. 1.The move of content marketing towards digital marketing Content marketing was a great buzz in the year 2013 and will stay for a longer time. The Brand needs to stay savvy by creating own...

Responsive Web Design: A Need

  With the use of Smartphone and tablet devices, there comes the need for responsive web design. Mobile internet usage has outgrown desktop sales. People are more likely to browse through their mobile devices than just sitting in front of a 17 inches monitor. On an average about 67 percent of mobile users are reported to visit mobile-friendly websites in comparison to those that take considerable time for loading on mobile devices or don’t load at all! Responsive web design is the answer for today’s high end technology and fast paced world. Here are some factors that decide why responsive design is the best option to support your mobile marketing campaign or SEO strategies. 1. Google Recommends Responsive Web Design Google highly recommends responsive web design because of using unique URL and HTML for all types of devices. This makes easy for Google crawlers to crawl and index content, organizing the same becomes even much easier. Unlike this in case of the websites which aren’t responsive Google has to do more work in terms of crawling and indexing multiple versions of a single site due to not having unique HTML and URL. Also, because the responsive web design offers great user experience by making it easier for the users to share and view content from a single source than multiple variants of one website or a page. Google is now focusing more on pushing responsive web design for high ended user experience. Therefore, it can be considered as one of the ranking factors. Website owners should divert their marketing efforts to responsive design. Sooner the better! 2. User Experience...

Online PR Services: Significance of Professional Content

Online PR services highly depend on SEO optimized articles and blog material. Online marketers judicially make use of optimized content to make sure it results in the expected output. However, some goes by myopia that keyword stuffing alone can help them achieve rankings which aren’t true! Keyword stuffing is usually known as over optimizing and it is not considered as a good practice. SEO success has no shorter roads. You have to go a long way and wait patiently for the efforts to reap positive results. You should build exclusive content which is not only search engine friendly but also provides valuable information to the readers. Do not just fill up your blog with tons of articles and blog positing which aren’t build to favor your visitors. Of course, you can’t just throw a bunch of words on a page and expect people to come running. Pro SEO article writing services know that if you build it, they will come…but only if you build it the right way. You can’t really take the risk of stuffing your blog or website with just keywords and expect higher volume of online traffic. Of course, right usages of keywords bring considerable traffic to your blog but remember ‘a right usage of keywords’ is the only factor that decides online success!   Why Hire Professional SEO Writers for PR Services Professional SEO writers play a key role in assuring content success for your PR services. They use strategies which either the unskilled writers are unaware about or they actually don’t know how, what and why of using them in the SEO world. Here...

How to Increase Your Affiliate Marketing Profits

Affiliate marketing can be done in numerous exciting ways. let’s learn about this unique and effective method for attracting your target customers and increase sales. Getting right hits on your affiliate links ensures sales and a boost in your affiliate profits. After all this is what you need and have set as an aim in your journey towards becoming a super affiliate. How an ecourse can Help in Boosting your Affiliate Marketing Profits? You don’t have to think much and wait to start with the right things, an eCourse creation being the one. Marketing abilities of an eCourse A good e-Course is able to develop trust among the readers or your targeted customers and they tend to buy through your affiliate links. It helps in marketing your affiliate link in a dignified manner wherein you equip your targeted customers with some knowledgeable stuff about the product as available with your chosen affiliate program. e-Course serves as a best marketing tool which can drive your target customers towards your links and a sale thereof! An efficient eCourse defines your success in becoming a Super Affiliate and reaping the highest profit than the competitors. One thing that confuses marketers often is the size of an eCourse. They find difficulty in deciding about the size of an eCourse and this is where most of the affiliate marketers fail! Don’t worry folks!  As a rule of thumb an eCourse can be of any size raging from too short to too long or even longer until it is able to keep the readers intact. It totally depends on your choice about how you would...

Video Advertising Partner

Below is some work from our Video Partner – on the Fly Studios: McLaren Montage 1 https://www.youtube.com/embed/z-LovU4fHJA Mclaren Montage 2 Exterior Outside https://www.youtube.com/embed/FVYPnTt78E4 Angus Glen Montessori School: https://www.youtube.com/embed/Nah_w2vQfGY Retire at Home – Home Care Toronto 1: https://www.youtube.com/embed/QpoqGOkMPdc Retire At Home – Home Care Toronto 2: https://www.youtube.com/embed/gu118jdFz9w Pictures – MACLAREN...

4 SEO Trends Every Entrepreneur Should Know

One of the most common questions within the online marketing world today is “Is SEO dead? It is undeniable that the SEO landscape is changing. You should pay attention if you are an entrepreneur and are dependent on having an online presence to connect with your customers. For instance, let’s talk about Google. Poor quality content, shady link building tactics and bad designs are just a few of the factors for the penalization on the websites. This can give huge and negative impact on your business and it is important to understand that what worked for you in the past might not work for you anymore. The 4 SEO trends The Core: Content, Link Building, Social Media There are 3 core components for a strong SEO strategy which are social media, content and link building. In the past few years something which has become more pronounced is the relationship between these 3 elements. According to the needs of the audience the content must be laser focused and it should be honed to drive the specific generating actions. Your reach is amplified by the social media and it is a signal for the search engines that your content is valuable to the users. The links from high quality sites refers that you are a trustworthy and a solid site. Every thing goes good by writing high quality and original content. The move of content marketing towards digital marketing Content marketing was a great buzz in the year 2013 and will stay for a longer time. The Brand needs to stay savvy by creating own content and stories that connect to the audience. There...

Digital Marketing: How to Tap International Audience

With the introduction of digital marketing practices business unlike earlier are able to tap international clientele which wasn’t too easy in the past. Businesses had to depend on various operational and financial factors to spread their roots overseas. Today the time is different and generation is way much equipped to enter international market even with a startup. Internet has made world look a thousand times smaller. Marketers have well grasped the crux of it and found out newer ways to flourish businesses through online marketing. Things took real good time, techniques succeeded, techniques failed but somehow marketers were able to reinvent marketing strategies through digital media. Online marketing opens doors for international market. Here is how you as a startup can start selling online and making money out of the blue. Online Presence is a Must Wanting to flourish online and doesn’t have a website? This is big fail at the first place. If you have planned to succeed online, you should create a website to introduce yourself as a brand. Do not just get your website designed anywhere. Take some time out from your busy schedule and plan out the expectations from your website for this would set a foundation for creating a specific type of design. You should have a responsive web design to allure potential visitors. Unlike offline marketing which is highly dependent on personal visits and meeting, your website will be the true representative of your business, its values, ethics and philosophy. If the same fails to give this feeling to the audiences then you are likely to fail in your online marketing efforts. A...

3 Big SEO Mistakes Which Are Costing Your Business

Once your business goes online, it should be constantly reviewed for ethical SEO. Mere ignorance in SEO techniques may lead to severe Google penalties. The mighty Google update trios- Panda, Penguin and Hummingbird are far more competitive to find and penalize websites which aren’t following expected SEO rules. We suggest you to review your website and correct the following mistakes (if any) immediately.   1. Content Duplication It was the earlier fashion when copying content from one source to another was sufficient for achieving higher ranking. Now, is a time to improve on this technique! With the focus on publishing, SEOs were converting search engines to junks which are not acceptable after Google updates. Content is the king today. If you want to gain better ranking and image, create original content for the readers and audience. Not just content originality helps you, it also has to be informational and excellently created as per Google standards, failing which may again lead to penalization. Time is tough entrepreneurs, tighten your belts and create the best content to remain in competition. 2. Keyword Strategies Blunder Do not take keyword strategy too lightly. It should be developed with utmost research, coordination and further plans of action for realizing your marketing goals. The SEO climate is ever changing, you should keep a close watch on trending keywords for framing right strategy. Focus on Keyword research, Save yourself from Google penalty. 3. Say ‘NO’ to Spamming Blog commenting, trading links, forum links and other similar link building techniques have grown obsolete. Google is no longer entertaining such practices. Right after the release of Hummingbird, the...

Content is KING – What about QUALITY?

Content is KING – What about QUALITY?   In terms of modern SEO, the content is king and a good content is able to push up your links faster and building a positive image about your business and products in a reader’s mind. Thus, content has a major role in deciding your success in link building. Many marketers complain even after achieving higher ranking in Search Engines because they hardly get traffic and business/profits thereof. This happens when you involve yourself so much in building just links that you actually devalue building quality links which comes with quality content and brings traffic to your website. In order to achieve business and traffic, you as a marketer need to understand the importance of content creation and distribution. Again this has two sides, content can be low quality or high quality depending on the web spaces you are choosing for submission. Now when we are focusing exclusively on strategic and ethical link building, we should eliminate low quality content from the scene and keep our focus only on high quality content which is able in developing high quality back links and dragging high quality traffic to our websites. With high quality content we mean you should build exceptionally valuable content for the targeted audience or customer and you can do this by following a few easy to remember points and guidelines. Do some homework Research about related content, look at the traffic statistics a particular type or category of content is able to drag and check out competition for focused keywords in Google. Discover what people are discussing about the topic...

Contribution of Social Communities for Gaining Competitive Advantage

Contribution of Social Communities for Gaining Competitive Advantage   Social media marketing is the key for generating traffic on your website through various social media techniques. Social websites have actually made the world look many times smaller by allowing access for interaction and communication throughout different geographies. People exhaustively use social groups or communities for small to large discussions ranging from cooking to corporate. Digital marketers take the whole socializing process as another lucrative marketing opportunity and they are using it to their benefits for getting traffic on business websites. On the other hand social communities reap the advantage of growing online popularity and achieve a sustainable position. To be in social media marketing one has to put constant efforts and needs to be hyper active for gauging social media marketing trends.   Follow these simple rules of social sharing for achieving link building success: Marketers fail when they shrink their focus from high quality to low quality sharing on social media sites. They forget that they are entertaining real time audience and eventually they end up losing people’s trust. The entire link building effort fails. Therefore, knowing a few simple rules of social sharing may help in reaching to the right audience and hitting the right customers. 1. Engage We all know that social sharing is all about quality content. Hence, engaging yourself in distribution of some quality content will bring good results. Go viral with your content all over the web using social communities. Harness the power of social media by using brand awareness among the users. Provide free giveaways and I bet these won’t go in vain....

How Content Can Win Customers

Learn About How Content Can Win Customers   Content that you publish online is a powerful tool to attract visitors or your potential customers. But are you developing the right content which can help build audience and let you gain some business? As an entrepreneur, your business shouldn’t be to produce as much content as possible and distribute it among various marketing channels. No! This doesn’t lets you reach the right audience. Be reminded, Google updates expect you to build quality over quantity. Unless you produce an engaging content that has some value to add to the users, you would remain unattended! Online content marketing has become even tougher with these Google updates. What you can do? Make your words as effective as possible. Do not just start too plain. Let people relate to your posts. Do not stuff keywords. Be genuine and let the user relate to each word that your post illustrates. Do not look too aggressive to make profits, however be aware about adding valuable content. People usually do not like to read plain content. Make an offer Give a call to action Add complete details Add summary for your offer Develop Healthy Content Entrepreneurs tend to mistake when they ignore updating their own websites with valuable content. You should update your website every once in a while and keep your audiences connected via making offers, announcements or news that is important for them to know. Timely update existing images, text or website style on an ongoing basis. Updating web content results into: Improved profit Increased targeted traffic Sustainability in the ever competitive market Do not...

Manual SEO Vs. Automated SEO

Manual SEO Vs. Automated SEO: Which One to Implement   Making a website is one thing while getting targeted traffic is another. Search engine Optimization is the best ever technique used for driving traffic to one’s websites. There are a lot of ways in which one can achieve success in SEO. A good strategy makes the foundation for successful SEO results. Many a time, SEO fundamentals are overlooked that cost bigger bucks to the business entrepreneurs. Basically we have two types of SEO methods which are used for achieving traffic results. These include: Manual SEO Automated SEO Both types have their level of advantages and complexities. Many online marketers consider automated SEO over manual SEO while others go completely opposite. On the contrary, some like to experiment with mixed ratios. All of this together makes it difficult to decide which SEO technique is better. Here is a quick glance on both. Manual SEO Vs. Automated SEO Manual SEO Automated SEO Manual SEO as the terms indicates involves great amount of planning and coordination for the SEO team to carry out various activities on-page and off-page SEO activities. Besides being a little slower, the manual SEO is much appreciated over others due to being more authentic. Unfortunately, automated process is usually taken as spam activity and given less importance. This is shear ignorance. Not all softwares are meant for spamming. These aim to extend help in easing SEO efforts Automation has far exceeded the manual efforts. So is the case with SEO. Multitude of efficient automated software are present which are successfully enabled to carry out basic SEO activities like...

Social Media Etiquette

Must Follow Social Media Etiquette   Are you planning to give up on Social Media Marketing? Remember, this is a big fail! Now, is the time for businesses to capture market through effective social media marketing and planning. You may have been disappointed due to no or poor social media results. But, wait! Have you been doing it right? Most entrepreneurs often don’t do it right. Social Media platforms allow you to grow through leaps and bounds with assured success. However, not everybody knows how to do it right. Let’s talk about the social media etiquettes which are often ignored by most of the marketers. The biggest reason why their marketing efforts fail!   Basic Etiquette For Social Media Platforms Whether you are trying to build audience through any of the popular or lesser used social media platforms, there has to be certain basic etiquettes that should be followed. Update Accounts Marketers often forget after building accounts. You need to keep your accounts regularly updated for keeping the users engaged and interested. 80/20 Rule Forgetting about the 80/20 rule can be a real threat to social media success. Do not forget to add 80% of informational posts that can solve visitor’s problem or may satisfy their queries. Only 20% posts should be self promotional. Do not just concentrate your social media activities to your page. Get ENGAGED! Look for business related queries, discussions, information on the entire social media platform and engage with the audience. Try to solve issues to get noticed. If you are trying to publish sales content somewhere, make it look genuine to avoid appearing like...

Online Marketing: How to Stand Out

Online Marketing: How to Stand Out   Strategies and outlook may have kept changing over the time but competition basics have remained the same; you have to ‘Stand Out’. After all this is what your marketing efforts are focused to! Online marketers are trying to gain edge over others by announcing varied content throughout the publishing channels. Believe it or not, content marketing is going viral. All you need to gain marketing success is to ‘Stand Out’ of the crowd. Aim to provide solution A good marketer is the one who understands customer’s need and wants. He is the one who recognize customer’s expectations and offer convenient solutions. When you aim to provide value to the readers, they naturally get attracted and want to invest in your services or products. Be a problem solver and see the change in ROI! Don’t shift focus In lieu of getting higher traffic, many times marketers forget about their targeted customer base and try to attain footfalls from invaluable sources; this isn’t going to help in any case. Do not waste your time by shifting your focus. If you want traffic, that too should come from your potentially targeted market. If it doesn’t, it is rather a negative crowd. Also, promise only what you can offer to your targeted market. Do not make false commitments. This can go against your image. Attractive Titles and Subtitles Most often marketers fail by being less creative with the titles and subheadings. These are the first to catch visitor’s attention. If these aren’t attractive or thought provoking, why would anybody like to stay for few more seconds?...

Principles of Strategic and Ethical Link Building

 Principles of Strategic and Ethical Link Building   The first and the most important basic principle of strategic link building is to develop links from authority websites only. This opens doors for ethical link building and thus saves you from penalization. You must be thinking why an authority site would like to link to your website? Many marketers fail when they hesitate in going forward with this type of link building and rely on good old methods. As well as, low level link building techniques which only helps in building links but merely counts when it’s about extracting link juice from the very website. Therefore linking to some authority domains becomes important for any business or website. The authority websites or say established websites need exposure and publicity all the time no matter how big they are at the moment. Their main concern is to keep reaching to varied audience. With this aim, they allow other websites to link with them. So, this is a kind of mutual benefit and you don’t just feel guilty about unethical links. Links built through any authority website are considered as authority links and the links which are genuine. Even Google index such links in a much quicker way and accept them as coming from reliable sources. Now tell me which method is effective and durable? Getting authority links or some kind of low quality links which are removed within a week or two after submission!   Here are some basic principles to help you with more strategic and ethical link building planning:   Get to know your online community The term “your...

Search Engine Ladder

Search Engine Ladder: Reach Higher & Higher   Boosting ranking is not solely about getting traffic or gaining popularization. You also need to sustain as a top ranking website which needs consistent approach in link building. Many visitors may come to your website but what counts is the considerable amount of time that they are likely to spend on your website. The time spent by each user/visitor decides the boost in your page rank which is important in Google’s eye. To be able to keep visitors visiting again and again you need to have high quality and reader friendly content on your website. Also you should make your website more interactive for the users so they can feel connected and may stay for a longer time. We have learned a lot about building quality links, let’s go a little technical about how you can rank faster in Search Engines: Content is the key As already mentioned several times in this Ebook that content plays a key role in today’s link building process. If you can promise quality information to your visitors, then they would like to share your content throughout their online networks and here you get success as a link building strategist. Make sure you use descriptive texts (not more than 60 characters) for the site’s title tag. This will enable search engine listings to track relevance of your site’s content and your website will be displayed in as many searches as possible. Establish Yourself as Expert Ranking in search engine is no big deal if you know how to follow the right approach in establishing yourself as...

Step by Step Guide on How to Optimize Blog Posts

Step by Step Guide on How to Optimize Blog Posts   Beginners start with a lot of passion, while that seems to melt down as the posts on their blog doesn’t attract traffic or get any readership. This happens because a lot of people create blogs without studying much about the search engine optimization trends and tactics. To be able to attract traffic for your blog, it is crucial to create fully optimized blog posts which can rank search engines for driving traffic and readers for your great content.     Below are some tips which will help in learning how you can optimize your blog posts for getting the maximum advantage.   Optimize Your Blog Posts By Following a Few Simple Tips   Go About Researching Keywords The whole optimization success revolves around the selection of keywords for your blog. In case you have no idea about what to choose or what to leave, consider trying a keyword research for your blog and choose appropriate keywords. You can use some free tools like GoogleTool or Wordtracker for keyword suggestion related to your blog or website. Or if you have sound budget, going with some premium keyword research tools is no bad idea. In fact these will give you better searching options and competitor analysis. Avoid Keywords With Too High Competition Beginners often think that higher competition keywords are the most profitable keywords. Of course these are but choosing the low competition keywords is a best strategy for a novice blogger and his new website. Keywords with too high competition will not let you disposition them therefore, it is...

Social Media Marketing Strategies That You Should Follow

Social Media Marketing Strategies That You Should Follow Social media has established its roots among the virtual market that connects you to potential customers. On an average about 93% of marketers are reported to use social media for promoting their businesses online. It is because of the loud reach of social media among the common man or your target market. Social media is a broad concept and it is getting even broader with maximum reach and information to the end user that has a say in the virtual world. Mind that, social media directly involves online users or your target market in promoting as well as buying your products or services through social media channels. This is the reason why marketers have to be proactive while laying out a strategic social media plan. If you are not active on social channels, you are probably missing on a big chunk of your target market. Let’s discuss about some crucial social media marketing strategies which many marketers ignore and they often end up getting low or no results at all. This shouldn’t be your case.   Create a unique social media plan and do not deviate: FOCUS! It is often persistent that marketers in the initial days do rigorous posting and scheduling on various social networking platforms but the same starts diminishing along with the time. This is not something we call as focused marketing. The key to social media marketing is FOCUS. In order to be successful on social channels, you should keep a daily plan ready beforehand. You should have details about posting schedules on particular social networks. Always...

SEO: Beating The Competition

SEO: Beating The Competition   Many a time entrepreneurs fail when they take a back seat after seeing successful results. They stop investing in SEO activities anymore. This is the point from where there business starts to fall gradually. SEO is not a onetime activity, rather an ongoing process that needs clear strategies and up gradation for beating the competition. SEO trends are ever changing, its area is widened. Every now and then competitors find a new way to realize their online availability. Your decision about ceasing SEO efforts in such high completion can prove fatal. Here are five techniques which are proven to be successful over competitor’s strategies:   1. Pay close attention to keywords selection Do not just take few random keywords and start building your marketing strategies, rather do a careful keyword research. Look for the phrases or words that yield higher traffic among competitive search engines. Follow your competitors ‘keywords for beating them with their sword. We have keyword tools for determining the keyword rankings. This is helpful in choosing targeted keywords for planning out your own marketing strategy.   2. Lots of content creation Be creative and let the words speak for you. Search engines pay high value to quality content. No matter what SEO strategy you are applying for attracting customers, search engine gets attracted only to wisely done content.New content keeps your website fresh and up to date for appealing visitors. People have become more internet savvy and they can now easily figure out the rotten content. Always keep yourself engaged by offering informational content that can create positive image in front...

YouTube Marketing

YouTube Marketing: How-To   Youtube marketing has become much more attractive since Google has purchased YouTube. The online marketers are foreseeing it as an effective marketing campaign over other similar options. Now with Google’s integration YouTube has become far stronger and result driven for any small and large business. YouTube offers ample opportunity to gain traffic and back links for your website. Marketers focus on creating and advertising videos because they know they can promote their business virally over the internet using this marketing campaign and videos grab much more attention than any other marketing tool. People tend to believe what they see, they perceive videos as the best knowledgeable resource available without cost and so they explore thousands of videos regarding a particular subject. And the best part about it is that marketers know how they can capture the right audience while harnessing the power of YouTube marketing campaigns. Also because the online marketing is quite affordable and effective, many marketers find the easy way out but it is not too easy to achieve a back link or generate traffic unless you are doing the right YouTube marketing. You need to find out the best ways for creating and running your own YouTube marketing campaign which can go viral and may add to your marketing success. Let’s have a look at some of the best ways in which you can market your YouTube videos among the viewers.   How to Run A Successful YouTube Marketing Campaign:   Prepare an exclusive channel First you sign up with YouTube, you enter a channel which you can customize according to your...

Few Basics About The Organic Search Engine Optimization

Few Basics About The Organic Search Engine Optimization   The use of specific targeted keywords for boosting search engine ranking in the most search engine friendly manner is termed as Organic Search Engine Optimization. Specific or the targeted keywords are responsible for dragging most of the search engine traffic towards your money site.   One of the biggest advantages of the organic search engine optimization is that it costs you no money. Your efforts pay you big if you do it in the right way. Also, irrespective of the paid ranking methods, the results for organic SEO exist for longer duration. Therefore, marketers utilize a big chunk of their time and effort in producing organic search results. However, lot of them fail due to lack of basic understanding that ensures success of the organic SEO.   Unlike paid searches, organic SEO requires strategic planning that starts from beginning of a website. Yes, this is the major difference between paid searches and the organic SEO. In order to reap top search engine ranking benefits through organic searches, one need to be highly strategic while laying out an SEO plan. It is recommended for every search engine marketer to lay out a full-fledged SEO plan even before creating a website, so they can be sure about choosing the optimized domain name that can speedily rank among the search engines.   Let’s discuss about few of the very important SEO steps that may lead to the overall success of an Organic SEO campaign.   Keyword Research This is one of the crucial parts of any Organic SEO campaign as the keywords decide...

The 7 Rules of Social Media Marketing

The 7 Rules of Social Media Marketing Knowing the power of social media marketing and also the content can bring a huge difference in elevating the customer base and your audience in an impressive way. However if you are starting without any insight or prior experience then this can prove to be challenging. It is very important for one to know the fundamentals of social media marketing, from increasing the online entry points to maximum quality the below 7 rules will help you on building a good foundation that will serve your brand and your customers and perhaps importantly the bottom line.   The 7 important SMM Rules  Rule 1: LISTENING The rule of listening applies to more of listening and less of talking as this will be required from you to get success in social media and content marketing. You should read the online content of your targeted audience, join in their discussions to know what is important for them. This way you can spark conversations and create content that will add value, rather than clutters in their lives. Rule 2: FOCUS Rather than being JACK OF ALL TRADES it is always better to bring specialization. There are better chances of success if you concentrate on highly focused social media and content marketing, this will help in building a strong brand. You will find no help building broad strategies attempting to bring all things to all people. Rule 3: QUALITY It is always better to bring in Quality rather then Quantity. There is no use bringing in 10, 000 connections who will disappear after connecting with you for...

Things to know about Link Building

Things to know about Link Building   If you are looking for the success paradigm for your business then search engine ranking is something that can help you decide about it. All the businesses seek a big surge to build the name in the online market and this is because we want to build our online ranking. To stay at the top on the search engine there are online marketers who are taking various steps to bring in the quality to their business through quality backlinks. They look for each and every single platform from social bookmarking to high end social networks. Thus it helps them to boost their link performances and their ranking in the search engines. The Basics of Link Building   Link building is not just a part of SEO or Search Engine Optimization but something more than that. To build up the business the first thing is to be result oriented and you should have the keenness of creativity if you have just these two qualities you will be successful in Link building. Though the SEO market suggests shortcuts of Link Building such as Article marketing robots, Rank Builder, Senuke, SEOlinkVine, xGenSEO etc the drawback comes when these tools do not have a strategic link building plans and this will happen as these tools work on basic algorithms and there are certain limitations which have an effect on the Link Building. This is where a strategic Link building comes in play. The role of Internet Marketers   There are Online Marketers who have given years of experience to find one ethical way which can be...

Trendy Web Designs

Trendy Web Designs 2015 Web design has grown far from just being traditional. With advanced languages and techniques, designers have gone beyond exceptions to showcase their creative side. Today the clients are much demanding. They want ultra modern and engaging websites. In lieu to this, flat layout and typography are working just best. Let’s have a look at what is trending among the so called appealing web designs. Single page web design Single page websites are much user friendly and these are preferred over heavy websites that includes bulk of information and several pages that are enough to confuse visitors. User tend to stay on websites that offers more information in short time. Fixed header bars Fixed headers are trending now a days. It’s due to their stability and easy approach. Fixed headers don’t disappear as the user scrolls down the page. Thus, enhances user experience. Responsive web design This is a buzz word today. Responsive design refers to the websites flexibility for detecting and fixing appearance according to the screen resolution. Flat web design Facebook and Gmail are well known examples of flat web designs. These websites avoid any type of 3-D effect, decorations, stuffed images or shadows. Flat web design however focuses on saturated colors, creative typography and bold lines. Flat design usually has a fast loading time which makes it much appreciated among users. Larger font size Gone are the days when 12 point font was considered best for web pages. Now a day portable devices are majorly used for scrolling through websites. Reading standard 12 point font size is quite nerve wrecking on such devices....
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