If you have been looking to employ a website design and development company in the Waterloo area, you have probably noticed there are a several options to choose.
How do you decide which Web Development Agency in Waterloo is right for you?
Here are some important factors to consider before making your selection.
Cost
Company Portfolio
Mobile Compatibility
Content Creation and Management
Consultation/Meeting
Set a Timeline
SEO experience

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Do Your Research
As with any major decision, it is important to thoroughly research and investigate your options. Keep in mind that you will likely have an ongoing relationship with your website developer for years to come, so be sure to choose wisely.
Cost
The price tag will always play a role in your decision to purchase a particular product or service. While it is obviously important to stay within your budget, don’t sacrifice quality to save a few dollars.
Set a realistic amount that you are willing to spend and narrow down your options from there. Remember that you get what you pay for.
Company Portfolio
Take a look on each company’s website to see if there is a client list or testimonials to give you an idea of what kind of experience the company has with designing and developing professional websites. If there is nothing listed on the company’s site, contact them to see if they can provide you with some information about who their clients are.
Try to go with a company with a proven track record of designing and developing outstanding websites for their clients. Ideally the web design company will have a list of recognizable client names, or at least clients with similar needs to your own.
Mobile Compatibility
A growing number of potential customers do most of their searching and shopping directly from their mobile devices. Make sure to inquire about the compatibility with mobile devices for website content and function. You don’t want your site to look cheap or lose its functionality when accessed from smart phones or tablets. This instantly decreases your customer reach and compromises your credibility.
Content Creation and Management
Successful websites that rank highly in search engines like Google, Yahoo, and Bing are most often dependant on relevant and useful content for its users.
To rank on the first page of Google, your website needs to be consistently adding fresh and original content.
Ask about options for creating content and managing it with your website. If you want to add the content yourself on a regular basis, be sure you will have the option to do so. If you would like all your content creation and management done for you, make sure that service is available.
Consultation/Meeting
You will most definitely want to arrange a consultation, and perhaps even a face-to-face meeting to discuss the details of what you are looking to accomplish with your website. It is important to be as specific as possible about what you want your website to look like, and how it will function. You don’t want to be half way into the creation of your site and realize the company does not have the skills or resources to meet your goals.
Again, this will be an ongoing relationship so make sure you select people that will be easy towork with for you.
Set a Timeline
To ensure your website is ready to go by your expected launch date, speak to the company about setting up a detailed timeline with check points along the way to keep production on track. You can set up incremental meetings or phone calls to keep communication open and tasks on schedule.
SEO Experience
This one is very important. SEO refers to Search Engine Optimization, which basically translates to how many potential customers you are driving to your website. I’m sure I don’t have to tell you more customers means more sales. More eyeballs directed towards your website leads to more brand awareness and a superior online presence.
There are different methods for driving successful SEO, so be sure to inquire about the methods each company you speak to is using.
The experience a company has with SEO is also significant. A company with a proven track record of producing SEO rich websites that rank highly in Google is more desirable for your business.
Web Development Agencies Waterloo
One company that meets all the criteria listed above and has had proven success designing and developing websites is Websitetoon.
Websitetoon creates and maintains professional websites while specializing in SEO. They can handle every aspect of web design and development you may need assistance with.
You can even indulge in a complimentary smoothie while consulting with the team!