Many business owners and entrepreneurs are struggling with a dilemma when deciding on how to create a website to help grow and spread recognition for their business.
DIY vs. Hiring a Professional
There are certainly benefits and drawbacks for each option. However, in this particular article I am going to focus issues and challenges faced when building your own website with the DIY (Do-It-Yourself) method.
In this particular article, I am going to take a more detailed look at issues that may arise with a DIY website and some drawbacks of trying to do it yourself.
Drawbacks and Limitations of DIY websites
There can be a number of challenging and even detrimental factors involved when you set out to create your own website. This is particularly true for people with no website building experience and little technical training.
Some of the challenges DIYers may face are:
- Poor layout
- Slow load time
- Generic templates
- Unfamiliar with SEO techniques
- Not mobile compatible
- No coding experience
- No call-to-action
These are just a few examples of reasons that a DIY website may come up short when compared with a website created by a web design professional. Let’s take a closer look.
Look, functionality, and easy navigation are three very important factors in providing an enjoyable and hassle-free user experience.
How your website looks, is important for obvious reasons. People are naturally drawn to things they find aesthetically pleasing. If your website looks cheap or too cluttered, people will likely not be inclined to stay and look around.
Functionality is also a crucial feature of a successful website. Potential buyers are much more likely to engage in your website if it is intuitive, and all the links and images appear and function as they should.
Which brings me to navigation. Customers and consumers want an easy to navigate layout that allows them to effortlessly find what they are looking for.
Slow Loading Time
There is nothing more frustrating for your customers than having to wait while a page loads on your website. Slow load times can be caused by images, videos, or ads that are not embedded properly, or are connected over a third-party server. This will likely lead to higher bounce rates, and as a result, fewer sales.
A professional web design company will make sure your website runs smoothly.
Most DIY websites will be created using a generic template selected from an existing group of ready-to-go options. A potential problem with this is that your site will not look original. Plenty of other websites out there may have the exact same look. This is not helpful if you are trying to establish your unique brand.
A professional will be able to customize the look and design of your website to meet your exact specifications.
Unfamiliar with SEO techniques
This one is very serious. If you are not familiar with how SEO works, you should probably recruit some help. SEO is what drives potential buyers to your website. With no visitors to your site, you will not be getting the word out, and you will not be making any sales.
Professional web developers will be able to present you with SEO options and fully implement them for you, if that is your wish.
Not Mobile Compatible
Currently, there are more websites being viewed from mobile devices than from laptops or desktops. If your website is not mobile compatible, you are missing out on a very large number of potential customers and visitors to your site.
No Coding Experience
For those with no training or experience writing code, the changes and manipulations you can make to your website are limited. For example, if you do not know how to tweak HTML or CSS code, you may not be able to change the color, size, or location of particular items on your site.
Employing a professional will ensure you get the exact look and feel you want on your site, down to the last detail.
This one is fairly significant as well. Call-To-Action is all about converting visitors to your website into buyers. It is essential to have a sound strategy in place that makes people want to buy from you.
Professional web designers can help you establish your distinct strategy, and then put it into action.
Where can your get help with all this?
Waterloo Web Design
Websitetoon is a web design and development company that specializes in creating and building websites for businesses in the Waterloo area.
Web designers at Websitetoon are experienced and qualified to help in any of the topics mentioned above.